Midi Health - Vice President, Growth Marketing

• Systems thinking: you design the machine, not just run it. You know what the intelligence layer needs to produce to drive good acquisition decisions and you can build toward that specification • Ambition to build AI-native acquisition systems — not just adopting AI tools within a traditional structure, but rearchitecting the operating model around AI-assisted workflows, agentic optimization, and human judgment applied at the strategy and quality layer • Full-funnel media fluency: you understand how awareness-building media investments create the conditions in which performance channels work, and you can make the case for upper-funnel investment in the language of unit economics — incrementality, brand search lift, assisted conversion — rather than brand intuition alone. You have managed budgets that span both and can optimize across the full funnel rather than defaulting to what is easiest to measure • Dual acquisition fluency: you have operated across both healthcare or considered-purchase conversion — where trust-building, education, and an extended decision arc define the funnel — and e-commerce or product acquisition, where intent capture, merchandising, and purchase frequency logic drive growth. You understand that these are different motions and you know how to resource and optimize for both simultaneously • DTC health or subscription consumer experience at scale, where creative and messaging are doing real educational and emotional work — not just demand capture in a simple conversion funnel • Creative performance fluency: you understand what makes paid creative work at a mechanistic level, you design testing frameworks, and you are an informed and demanding partner to creative direction • Full-funnel ownership: you hold LTV as your north star and make acquisition decisions with genuine reference to downstream retention and product attach. You have operated in close rhythm with lifecycle and analytics functions • Executive range: you can present to a board, write a tight narrative on growth strategy, and hold a sophisticated conversation about unit economics with investors. You are a strategic partner to the CMO, not an execution layer • Experience building and managing an agency and contractor ecosystem — you know how to structure external relationships for accountability, how to evaluate performance agency partners critically, and how to keep a lean in-house team amplified by external capacity rather than dependent on it • A point of view on where paid acquisition is going — agentic campaign management, AI-generated creative at volume, automated bidding and audience modeling — and demonstrated experience building toward that future rather than optimizing the past • What This Role Is Not • A channel management role for someone who has added AI tools to an existing workflow • A combined growth role: lifecycle and retention sit with a dedicated leader in a separate pod. You own acquisition; you do not own the full customer journey • A siloed function: the interfaces between paid acquisition, creative intelligence, engagement, and customer data are designed into the operating model. Operating well here requires genuine cross-pod investment, not just internal optimization