mulberry - Senior CRM & Email Executive (6 month contract)
Requirements
• Experience in a similar digital marketing role, ideally with hands-on experience across CRM platforms. • Proficiency in campaign analytics and data reporting (Excel/Google Sheets essential; experience with BI tools a plus). • Proven experience in developing and delivering customer lifecycle strategies across digital marketing channels. • Highly organised with strong attention to detail and the ability to manage multiple campaigns across regions. • Collaborative and proactive, with excellent communication skills and the ability to work in a fast-paced environment. • We are seeking a results-driven Senior CRM & Marketing Executive to play a key role in driving growth across CRM & Email activity in the UK and global markets for a 6-month FTC. This is a pivotal role in the business driving M.com revenue, improving Email engagement and revenue as well as the CRM automations and reporting on the channel • Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at [email protected].
Responsibilities
• Supporting the Head of Digital Marketing in the development, management and execution of the Mulberry Email and CRM strategy across key regions. • Supporting Head of Digital Marketing with forecasting Email Channell • Management of external digital marketing agencies, ensuring delivery of channel strategy and performance. • Deliver on revenue targets across CRM & email ensuring performance is aligned with forecasts, and including other channels as required. • Plan, set up and execute Email campaigns based on promotional calendar, launches and key focuses weekly. • Manage and optimize effective email campaigns and flows aimed at customer retention, for example welcome series, re-activations, etc. • Develop and implement CRM strategies to enhance customer retention and engagement. • Assist with develop strategies to convert non-loyalty customers, drive engagement, lifetime value and customer retention. • Manage daily, weekly, monthly reporting to deliver growth across marketing channels, as required. • Analyse campaign data to drive ongoing optimisation across email — improving KPIs such as OR, CTR, Engagement time, CVR, revenue per email, AOV, etc. • Seek opportunities to drive growth and optimize performance across marketing channels. • Monitor and maintain campaign tracking, attribution, and performance accuracy across all markets. • Collaborate with creative and content teams to test and refine ad messaging, creative formats, and landing pages for maximum performance. • Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit. • Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues. • Act as an ambassador for Mulberry and communicate positively about the brand. • Sustainability: • As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community. • Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally. • Sustainability:
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