leap - Founding Designer

• WHAT YOU’LL ACCOMPLISH • Define Leap’s patient-facing design standard. • You’ll shape how Leap shows up across marketing, onboarding, education, therapy support, and reactivation, creating a coherent experience that feels credible, human, and easy to act on. • Design the end-to-end member journey. • You’ll work with Member Growth, care teams, clinical operations, product, and content to understand where patients are confused, skeptical, overwhelmed, or dropping off — then turn those insights into clearer, lower-friction experiences across awareness, consult scheduling, onboarding, therapy support, adherence, and reactivation. • Build the systems that let great design scale. • You’ll create reusable patterns, components, templates, QA processes, AI-assisted workflows, and production standards across web, email, direct mail, print, swag, educational materials, and internal workflows. • Improve member activation through high-performing creative. • You’ll design direct-response campaigns across direct mail, email, landing pages, paid ads, multi-step funnels, and related channels, with every decision tied to clarity, trust, conversion, and action. • Turn healthcare complexity into simple, responsible experiences. • Leap operates in a category that is clinically nuanced, emotionally sensitive, and operationally complex. You’ll make difficult information easier to understand without oversimplifying, overpromising, or creating unnecessary anxiety. • Act as a creative lead and hands-on maker. • You’ll shape briefs, guide visual systems, improve message hierarchy, coordinate copy, illustration, motion, web, lifecycle, and vendor partners as needed, and still stay close enough to the work to design and produce polished, production-ready assets yourself. • A broad designer with strong patient/customer experience judgment • You know how to simplify complexity, reduce friction, build trust quickly, and make the next step feel obvious for people making meaningful decisions. You’ve done this specifically in lifecycle marketing, member engagement, patient education, or high-consideration consumer decisions. • Strong product, UX, and research instincts. • You can map journeys, structure information, design flows, talk to users and internal teams, identify patterns, and translate qualitative insight into better experiences. • Direct-response and growth design experience. • You have designed creative where success was measured by conversion, activation, enrollment, response rate, lead generation, or another measurable action. • Excellent visual design craft and message hierarchy. • Your work is clean, thoughtful, and disciplined. You know how to use hierarchy, typography, layout, imagery, pacing, narrative, headlines, and CTAs to guide attention and drive action. • Experience building systems, not just assets. • You can create reusable patterns, templates, standards, and workflows that make a company’s creative output more coherent, scalable, and efficient. • Print, digital, and modern production fluency. • You understand what it takes to get direct mail to press, launch landing pages, design for email constraints, QA assets, and work effectively with vendors and channel owners. You are fluent in contemporary design tools and have strong opinions about how AI is changing creative workflows. • Comfortable directing outside creative talent. • You know how to brief, manage, and review work from agencies and contractors, giving clear direction, holding the line on quality and brand, and keeping projects on schedule even when you’re the only in-house designer. • High agency, low ego, and comfort with complexity. • You can create structure from ambiguity, move fast, explain your decisions clearly, incorporate feedback across functions, and design in regulated, emotionally sensitive environments where accuracy, trust, and nuance matter. • Experience in healthcare, benefits, insurance, pharmacy, financial services, or another regulated category. • Experience with HubSpot, Customer.io http://Customer.io, Braze, Iterable, Mailchimp, Webflow, Framer, or similar marketing, lifecycle, and landing-page tools. • Familiarity with HTML/CSS, responsive design, accessibility, and real-world email or landing-page constraints. • Motion, GIF, video, illustration, or lightweight digital ad production experience. • Experience building or improving creative workflows, templates, design systems, AI-assisted production processes, or campaign QA systems. • At Leap, we’re building an outlier company with real impact — and that takes focus, energy, and commitment. If that excites you, we’d love to hear from you.