easygenerator - SEM Manager

• Own our paid search strategy and daily execution across Google Ads and Microsoft Ads, spanning Search, Performance Max, Demand Gen, and Shopping. • Run multilingual campaigns across multiple markets. • Use AI to scale smarter, steering Smart Bidding and Performance Max, and using tools like scripts and LLMs to expand keywords, test ad copy, and flag anomalies. • Push us toward value-based bidding, connecting ad accounts to our CRM so algorithms optimize for real pipeline and revenue. • Own conversion tracking and data quality, including Enhanced Conversions, server-side tracking, and attribution. • Own landing pages and CRO, running A/B tests with content, design, and product marketing to lift conversion rate. • Run structured experiments and turn results into an ongoing optimization roadmap. • Manage budget, forecasting, and monthly spend. • Build dashboards that turn CAC, CPL, ROAS, and pipeline data into clear insights. • Keep an eye on the market through keyword research and competitor tracking. • 5+ years in SEM / paid search, with advanced, at-scale experience in Google Ads (Microsoft Ads a plus). • Hands-on experience using AI to scale campaigns, Smart Bidding, Performance Max, scripts, or similar tools. • Strong CRO skills and experience testing landing pages. • Sharp analytical skill, comfortable in Looker Studio, or similar (SQL or spreadsheet modelling a plus). • Solid understanding of conversion tracking, attribution, and value-based bidding. • Experience running campaigns across multiple markets and languages. • Background in a tech start-up or scale-up, ideally B2B SaaS, with a good grasp of the full funnel and unit economics (CAC, LTV, payback). • Bachelor's or higher in marketing or another quantitative, test-driven field. • Excellent written and spoken English; German, French, or Italian is a plus. • A genuine growth mindset, you experiment fast, learn from what doesn't work, and keep pushing performance further. • Ready to Join Us? • If you're passionate about owning paid search end to end and turning data into pipeline and revenue, we'd love to hear from you. Apply today!