GoFundMe - Senior Social & Community Manager, Consumer

• Create, schedule, and publish content daily across Facebook, Instagram, TikTok, and Threads, creating graphics, storytelling carousels, short-form video, and copy, some made with templates, other by hand or other members of the team. • Identify trends, fundraisers, and cultural moments worth jumping on, and recommending how we do it fast, and with expert judgment • Crisis: Be the team representative around our response to a crisis (such as a natural disaster like a hurricane or flood), coordinating across teams to spotlight relief resources and verified fundraisers • Run a high-volume cross-platform content program built around surfacing the right fundraisers at the right moment, working from a daily flagging workflow and with input from multiple stakeholders • Shape and own the strategy: set and hit growth targets, build a testing & experiments roadmap (formats, timing, link placement, hooks), and let the user data make the calls • Help manage the social editorial calendar, balancing planned campaigns, reactive opportunities, fundraising moments, and cross-functional priorities across channels • Exercise strong editorial judgment on sensitive content: many of our stories involve tragedy, illness, and loss, and knowing what to post, how to frame it, and when to hold is core to the job • Work closely with our video producer(s) on short-form video • Mine comments and DMs on our owned channels for stories worth amplifying and customer issues to route to support • Use AI tools (Claude, ChatGPT and our internal automations) for drafting, analysis, and workflow efficiency — and help push what's possible • Own weekly and monthly channel reporting; translate performance into clear, actionable recommendations • Partner cross-functionally with the Senior Social & Community Manager on Pro, as well as Communications, Brand, Creators, Product, and Customer Support, on fundraisers, major moments, and customer-focused events. • 5-7 years running social channels hands-on for medium-to-large-sized consumer and/or B2B brands, media organizations, or nonprofits — you've personally created, scheduled, and published at volume, with results you can point to • A strategist's brain on top of the maker's hands: you think in funnels, benchmarks, and experiments, not just posts. • A track record of bringing fresh ideas, bold creative thinking, and innovative approaches that drive audience growth and engagement • Consider yourself to be highly online and aware of what’s trending, cultural conversations, memes, and the overall newscycle. You thrive in fast-paced environments. • Short-form video fluency — you can work with video, edit, and caption natively for TikTok, Reels, and YouTube Shorts without relying on a production team • Demonstrated AI tooling fluency: you already use tools like Claude and ChatGPT in your daily workflow and get genuinely excited about what they unlock • You bring energy, curiosity, and a leadership mindset — connecting dots across trends, communities, platforms, and business goals to identify new opportunities for growth • Exceptional judgment with sensitive subject matter — experience navigating breaking news, tragedy, or high-empathy content environments. You might even have experience working in a newsroom in some capacity • Sharp, fast, platform-native copywriting voice • Comfort with social management and analytics tools (e.g., Sprout Social, Meta Business Suite, native platform analytics) • Self-direction: you run your channels like an owner and communicate proactively on a remote team • Preferred • Creator partnership or influencer program experience • Nonprofit experience • Experience at a mission-driven company, newsroom, or community platform • Familiarity with Looker, Amplitude, or similar analytics tools