Gate - Wealth Product Campaign Management
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Requirements
• 1.Wealth Management Product Operation Experience: Possess practical experience in operating financial products (e.g., lending, on-chain staking, options), with clear case studies demonstrating results in growth, user retention, etc. • 2.Familiarity with On-Chain Ecosystem: Understand mainstream on-chain lending and staking protocols and their operational logic. Able to integrate on-chain strategies with platform product design and promotion. • 3.Business Development Capability: Have experience independently leading or participating in business cooperation, cross-project resource integration, and external resource acquisition. Possess strong project management and negotiation skills. Proficiency in English is a plus. • 4.Data Analysis Skills: Proficient in using tools such as Excel, Tableau, and Python for user behavior analysis, campaign performance tracking, and strategy review. • 5.Financial Academic Background: Hold a degree in finance, economics, mathematical statistics, or a related field. Understand the structure and logic of both traditional and crypto financial products. • We uphold the principle of value first. Here, your knowledge, vision, and autonomy will be fully utilized. We focus on using the best products and services to earn the acclaim of global customers and to spread the philosophy of decentralization worldwide. • Our values include integrity, insight, innovation, curiosity, and collaboration. At Gate, we are committed to building a distinctive Gate style and are looking for individuals who align with Gate's values.
Responsibilities
• 1. Product Full Lifecycle Operations • Responsible for the overall operational planning and execution of wealth management products. • Develop and execute online promotion strategies to continuously enhance product visibility, brand awareness, and market penetration. • Collaborate closely with Product, R&D, and other departments to drive product feature optimization and process improvements, perfecting the product feedback loop. • Continuously monitor market trends and competitor activities. Combine insights from user needs to propose forward-looking product optimization and innovative operational initiatives. • 2. User Growth and Retention • Design multi-dimensional, segmented operational strategies based on user profiles and behavioral data. Establish mechanisms for user acquisition, activation, retention, and re-engagement tailored to users at different lifecycle stages. • Build and optimize the user growth system, guiding new users to convert into high-net-worth and highly-engaged users. • 3. Data-Driven Strategy and Iteration • Dynamically iterate on marketing campaigns, user journey design, and product content strategies based on analytical results, enabling rapid testing and optimization. • Optimize resource allocation and enhance the actual conversion efficiency and commercial value of operational activities through regular data reviews and evaluations.
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