foley - Director, Small Market Growth

• PERFORMANCE-DRIVEN GROWTH STRATEGY & EXECUTION • Own the end-to-end growth motion for the SMB segment, from acquisition through conversion and activation • Build and execute high-velocity performance marketing strategies across paid search, paid social, SEO/GEO, email, and lifecycle channels • Operate a full-funnel growth engine, spanning top-of-funnel demand through mid-funnel nurture and conversion optimization • Continuously test, iterate, and scale campaigns with a focus on CAC efficiency, LTV, and revenue impact • HIGH-VELOCITY CREATIVE & CONTENT SYSTEMS • Build and scale a performance creative engine that produces and tests high volumes of content across channels • Develop systems to categorize, test, and optimize messaging, hooks, and creative formats • Partner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentation • Expand into new channels and formats (e.g., paid social, influencer, emerging platforms) based on performance signals • AI SYSTEMS & WORKFLOW DEVELOPMENT • Design and deploy AI-driven workflows across acquisition channels, including SEO/GEO, email, and content generation • Build automated systems for campaign execution, audience targeting, and performance optimization • Leverage agentic workflows and integrations to increase speed, scale, and output quality across marketing efforts • Apply strong judgment to ensure AI drives performance outcomes, not just efficiency gains • SELF-SERVE & FUNNEL OPTIMIZATION • Drive a product-led, self-serve growth motion that converts traffic into paying customers • Optimize conversion paths, onboarding flows, and lifecycle programs to improve activation and revenue • Partner with Sales to ensure alignment between self-serve and assisted conversion paths • Identify and close gaps across the funnel to maximize conversion and revenue yield • ANALYTICS & PERFORMANCE OWNERSHIP • Own core growth metrics across the funnel, including CAC, LTV, conversion rates, and channel ROI • Analyze campaign and channel performance to inform budget allocation and scaling decisions • Build a culture of experimentation, using data and rapid testing to continuously improve performance • Prefer being hands-on and owning outcomes end-to-end rather than managing agencies or large teams • Enjoy operating in fast-paced, high-volume environments where speed and iteration matter • Like building systems from scratch and scaling what works • Think in terms of experiments, metrics, and performance, not just campaigns • Use AI as a way to build, leverage and automate workflows, not just generate content • Are motivated by driving measurable business impact through efficient growth • Location: This role is primarily remote (US-based), with occasional travel for team collaboration, training, or company events. • This role may be based remotely out of the following states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Maryland, Massachusetts, Michigan, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Wisconsin.