• 1. Proven hands-on ownership of both Google and Meta, including multi-channel budget decisions — not agency oversight.
• 2. Successful US lead-generation experience. Motivated-seller and homeowner lead generation is especially relevant; home services, mortgage, insurance or lead marketplaces are also welcome.
• 3. Evidence of improving lead quality and business economics beyond platform CPL and ROAS.
• 4. Experience improving creative, landing pages and conversion flows with designers and developers, validated through tracking and CRM data.
• 5. Fast learning and independent execution, comfortable with AI and automation, and aware of platform policy and privacy constraints.
• 6. Clear professional English and genuine end-to-end ownership.
• TikTok experience is a strong advantage.
• HOW SUCCESS IS MEASURED
• More qualified, commercially valuable seller leads at a sustainable acquisition cost, with positive contribution after acquisition costs and downstream quality and refund effects. We look at the combined result across channels, not a single platform metric.
• YOUR FIRST 30 DAYS
• Establish a performance baseline and agree targets.
• Prioritize and ship campaign, creative and funnel improvements.
• Show which channel and market combinations deserve investment, with an evidence-backed scaling plan.
• HOW TO START THE CONVERSATION
• This is a hands-on lead role, not a strategy-only position. Please send your CV or LinkedIn profile plus 1–2 relevant cases: your personal role, the channels, spend and timeframe, the lead-quality and commercial results, and one decision that improved the outcome (anonymized cases are welcome). Also share your availability and compensation expectations.