Integrated Marketing Manager

CartaLondon, England+ Equity5d ago

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Responsibilities

Own the strategy and execution of integrated marketing campaigns that drive awareness, engagement, and pipeline. These may support product launches, new market entries, or regional GTM plays tailored to specific audience segments such as PE firms and VC firms.
Work cross-functionally with content, brand, events, digital, and product teams to bring campaigns to life. Ensure creative, messaging, and tactics are aligned to business goals. Campaigns should span a mix of owned and paid channels, such as: social media, paid digital (Google & LinkedIn), email marketing, virtual events, physical events & workshops, and gifting programs.
Take ownership of the full campaign lifecycle - from planning to launch to post-mortem - ensuring timelines are met, messaging is consistent, and execution is seamless across all channels.
Measure and analyze campaign performance, including engagement metrics, attribution, and pipeline impact. Apply insights to continually optimize campaign strategies and execution.

Full medical, dental, and vision insurance plans with company contribution options
Comprehensive life insurance policy at a competitive rate
Generous paid time off including holidays plus personal days based on tenure
Flexible work schedule to accommodate remote working needs or office presence preference
Employee discounts for products and services offered by Carta partners
Annual performance bonus tied to individual, team, and company goals
Opportunity for professional development through internal training programs and external courses sponsorship