The Economist Group - Head of Marketing Operations and Conversion Optimisation
Requirements
• At least five years’ experience in a highly analytical, commercially focused role. Experience in digital marketing, subscriptions, e-commerce, media, product, consulting, strategy or operations is particularly relevant. • Demonstrable experience in conversion-rate optimisation, experimentation, digital journey optimisation or growth strategy. • Strong quantitative and financial-modelling skills, with the ability to turn complex data into clear commercial recommendations. • A track record of working effectively across Product, Data, Marketing and senior stakeholders. • Excellent judgement on where to focus effort, balancing strategic thinking with meticulous execution. • A creative, curious and structured approach to solving business problems, with a relentless focus on measurable results. • Strong communication and presentation skills, including the ability to make complex issues simple and persuasive for senior audiences. • Advanced Excel skills; experience with web analytics and visualisation tools such as Google Analytics, Tableau, Similarweb and Salesforce Marketing Cloud. SQL proficiency is a plus. • A bachelor’s degree is required; a postgraduate degree, such as an MBA, is desirable. • Working Arrangements • The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required. • AI usage for your application • We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.
Responsibilities
• Lead the conversion-rate optimisation strategy across acquisition and retention journeys, improving conversion, media efficiency, customer lifetime value and total revenue. • Own and manage the experimentation roadmap, from idea generation and prioritisation through to execution, analysis and implementation. • Partner closely with Product and Engineering to ensure tests are well designed, delivered at pace and translated into scalable improvements. • Analyse customer behaviour and performance data to identify friction, opportunities and growth levers across the funnel. • Help optimise the customer journey to encourage take-up of higher-value, higher-LTV products. • Work cross-functionally with Data, Research, Retention, Finance, Legal, Product and Marketing to deliver high-impact initiatives. • Prepare clear, compelling materials and strategic recommendations for executive leadership, Board meetings and other internal reviews. • Bring discipline to marketing operations: establishing robust processes, clear prioritisation and a strong test-and-learn culture.
Benefits
• Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program. • We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home. • You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.
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