ifsnexusblack - Events Marketing Manager

• Event Strategy & Selection • Build and maintain a rolling calendar of the right events for Nexus Black — flagship industry conferences, regional field days, executive roundtables, and co-marketing events with IFS — prioritized against pipeline gaps, regional targets, and industry focus areas (energy, utilities, aerospace, manufacturing). • Evaluate event opportunities against clear go/no-go criteria: audience fit, expected pipeline value, cost, and competing priorities — and be willing to say no to events that don't earn their place. • Translate NxB's product launches, customer proof points, and market narrative into event concepts across Resolve (field service and maintenance), Comply (compliance), and Flow (manufacturing). • Event Project Management & Execution • Own end-to-end event management: concepting, budgeting, logistics, staffing, and on-site execution for both NxB-led and co-branded IFS events. • Maintain event trackers giving leadership visibility into timelines, dependencies, budgets, and next steps across every live event. • Manage relationships with venues, event organizers, vendors, and sponsorship contacts to ensure seamless delivery, on time and on budget. • Serve as the on-site point of contact for logistics, registration, speaker coordination, and attendee experience. • Work closely with agencies and designers to create brand experiences (conference booths, roadshows, virtual events, and more) that stand out and convert AI-First Marketing Infrastructure • Partner with the Head of Marketing to bring AI-first ways of working into event marketing — using AI tools as the default, not an add-on. • Become proficient in Claude Cowork for multi-step event workflows: briefing documents, run-of-show planning, post-event synthesis, and recurring reporting — compressing work that used to take days into a single working session. • Use Claude Design for rapid production of event assets — invites, signage, one-pagers, badge and booth concepts — to supplement agency output and speed up turnaround. • Help evaluate new AI capabilities as they ship and advise how event workflows should connect to our broader HubSpot/CRM ecosystem. • Event Marketing & Communications • Develop pre-event, during-event, and post-event communication plans (email, landing pages, social) that drive awareness, registration, and attendance. • Work with design and content teams — and Product Marketing — to turn positioning and customer proof points into event collateral: invites, booth messaging, follow-up nurture, and sales leave-behinds. • Ensure brand consistency and quality across every event touchpoint, and that Nexus Black is represented as IFS's strategic, differentiated industrial AI capability. • Cross-Functional Collaboration • Partner with Sales, BDRs, and solution teams so customer-facing teams walk into every event equipped with the right assets — from ABM plays to demo scripts to leave-behinds. • Align with central IFS demand, digital, and regional marketing teams so NxB events plug into the broader company calendar rather than compete with it. • Monitor execution across every workstream, remove blockers, and keep cross-functional stakeholders informed and on schedule. • Measurement & Optimization • Define and track KPIs for every event — registrations, attendance, cost per lead, cost per meeting, pipeline generated, and marketing-influenced revenue — and report results to leadership after every event. • Operate directly within HubSpot for event campaign setup, attribution, and reporting. • Run structured post-event debriefs, capture what worked and what didn't, and feed those learnings into the next event on the calendar. • Prepare event overview decks and ROI summaries for leadership review. • Budget & Vendor Management • Own the events budget: tracking spend against plan, managing vendor invoicing, and ensuring financial accuracy and compliance across every event.