faros-ai - Product Marketing Lead
Requirements
• 6+ years in product marketing at a dev tools, infrastructure, or AI company, with real ownership of messaging and launches • Technical degree, computer science or a related engineering field; MBA preferred • Experience at early-stage startups where you were the marketing infrastructure: self-sufficient, resourceful, and able to ship without a team behind you • Proven experience marketing to engineering buyers, with instincts for what they respect that are demonstrated, not theoretical • Technical depth to read API docs, follow an architecture discussion, and question engineers without a translator • Strong, fast writing with first drafts that are usable and final drafts that are tight; writing samples required • Have an operational mindset. You think in pipeline, conversion, and shipped work, and you've been accountable to a number • Demonstrated taste, in words and in how things look and feel, and the ability to articulate why something is good rather than just accurate • Video skills, from scripting to directing short product and social video • Experience marketing against or alongside AI coding tools • You use AI agents in your own workflow and have opinions about where they break
Responsibilities
• Build and maintain the core messaging and positioning for Faros, keeping every claim tied to shipped product and evolving the narrative as the market moves • Write and own the website's message architecture and copy, treating it as our highest-traffic salesperson • Equip sales with decks, battle cards, competitive intel, objection handling, and demo narratives built from real call data and kept current • Run product launches end to end, deciding what we say, where we say it, what sales gets, and what the market hears • Bring your own quarterly campaign ideas backed by research, then partner with demand generation to build and run them • Build gated assets that fuel demand programs: industry reports, assessments, calculators, and education etc. that a buyer will trade their contact for • Set and hold the quality bar on everything a buyer sees, from ad copy and banners to headlines, emails, and social posts • Develop customer proof that gives skeptical buyers evidence: case studies, win stories, and testimonials • Create content engineering leaders actually share, including reports, blogs, technical narratives, and webinars • Track your pipeline impact, knowing which campaigns and content source and influence deals, and adjusting to what the data says • Craftsmanship over throughput. You'd rather ship one page an engineer trusts than ten pages that read like everyone else's. You notice the extra adjective and the vague verb, and you cut them. • Ownership over process. If it carries the Faros name, you've read every word. You don't wait for a brief to fix a weak headline. • Transformational over predictable. The category is forming now. You'd rather write the claim that defines it than optimize the one that's safe. • Intensity over comfort. Your work goes in front of buyers, analysts, and investors within days of writing it. You like that pace. • Living by our values over avoiding conflict. You have a point of view and defend it with evidence. You'd rather lose an argument than ship something weak.
Benefits
• Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • How has AI changed your work in the past year?
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