Hobbes - Founding Growth Lead
Requirements
• You are a 0-1 growth leader: a marketer who writes like a founder and builds systems like an operator. • You have been the first or very early growth or marketing person at a B2B startup, ideally seed to Series A. • You can actually write. Not manage writers. Not brief agencies. Write. • You have owned pipeline or revenue outcomes before, and you can name the numbers. • You have technical curiosity. You do not need to be an engineer, but codebases, agents, sandboxes, evals, and product architecture should interest you. • You understand B2B buying and products that need explanation. • You have strong product taste. You know when copy is vague, when a page is too clever, and when a campaign has no real insight. • You can turn a messy customer conversation into a clean market insight. • You can operate as a one-person team for the first 6 months.
Responsibilities
• Shape the narrative. Make Product Intelligence, Conversational Intelligence, and self-improving demo agents concrete and compelling for buyers. • Own the website and qualified pipeline. Turn the website into a clear expression of what Hobbes does, why it matters, and how buyers can get started—and connect it to a focused motion for generating, qualifying, and advancing the right opportunities. • Write the core assets. Create homepage copy, landing pages, case studies, launch posts, founder posts, outbound messaging, sales one-pagers, and emails. • Build customer proof. Turn customer calls, demo conversations, onboarding wins, usage data, and outcomes into stories that show the product’s value. • Build distribution. Test and connect content, search, founder-led social, events, partnerships, outbound, and product-led opportunities. • Translate the technical work. Work closely with the founders to explain code intelligence, sandboxes, evaluations, and agent behavior in language buyers understand. • Build growth from zero. Pick tools, manage partners, run experiments, measure pipeline and revenue outcomes, stop what isn’t working, and help hire as the motion takes shape. • What Makes You a Great Fit • You’ve been the first or an early growth or marketing hire at a B2B startup, ideally at seed to Series A, and have built a motion from the beginning. • You’re a strong writer who wants to do the work personally. You can turn a complex product into clear copy with a point of view. • You’ve owned pipeline or revenue outcomes and can explain what you did, what changed, and the numbers behind it. • You’re technically curious. You don’t need to be an engineer, but you want to understand codebases, agents, sandboxes, evaluations, and product architecture. • You understand how B2B buyers evaluate products that need explanation, and can turn a messy customer conversation into a useful market insight. • You have strong product and editorial judgment. You recognize vague copy, unnecessary cleverness, and campaigns without a real customer insight. • You’re comfortable setting priorities and operating as a one-person growth team for the first six months. • You want broad ownership across narrative, distribution, and pipeline, and enjoy working in person with a small team in San Francisco.
Benefits
• $180K – $300K • Offers Equity • Most B2B companies still put a form between their product and their market. • A buyer lands on the website. They want to understand the product, ask specific questions, map it to their own problems, and decide whether the next step is worth their time. Most companies make that buyer wait. • Hobbes does the opposite. • We build agents that understand a product deeply enough to sell it, implement it, support it, and learn from every customer conversation. • The first wedge is sales demos. But we are not building a better chatbot or a better product tour. We are building the intelligent interface between a company and its customers. • Product Intelligence is how the agent understands the product. Hobbes uses code as the source of truth to know what the product actually does, how it works, where the value lives, and how that maps to a buyer's problem. We combine that with GTM context, customer materials, and live conversations. • Conversational Intelligence is what the company gets back: every question, objection, comparison, feature request, support issue, and implementation blocker the market would not have told them otherwise. • That is the company we are building: agents that can speak for a product with the product itself as their source of truth, and improve from every conversation. • We raised $6M and have grown mostly through founder-led sales and inbound demand. Customers use Hobbes today to turn website traffic into qualified pipeline. We have seen 13x more conversations than a demo request form, 10%+ of prospects convert end-to-end, and revenue double across Hobbes agents. • Now we need the first growth leader who can make the market see what we see.
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT