Baringa - Marketing Lead - Government
Requirements
• Proven track record in shaping marketing strategy and the appropriate selection of tactics to drive a business forward and increase customer engagement and sales; use of the full multichannel mix. Strategic marketing experience in a B2B environment. • Experience in management consulting sector. • Expert relationship building and network creation – internally and with external parties. Ability to work across all levels with impact, effectiveness and influence. • Proactive in pre-empting, identifying, resolving and escalating issues. Self-sufficient, self-starter. • Ideally educated to Degree level or equivalent. Ideally CIM Diploma-qualified or equivalent. • What a career at Baringa will give you • Putting People First. • Baringa is a People First company and wellbeing is at the forefront of our culture. We recognise the importance of work-life balance and flexible working and provide our staff amazing benefits. Some of these benefits include: • Generous Annual Leave Policy: We recognise everyone needs a well-deserved break. We provide our employees with 5 weeks of annual leave, fully available at the start of each year. In addition to this, we have introduced our 5-Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service. • Flexible Working: We know that the ‘ideal’ work-life balance will vary from person to person and change at different stages of our working lives. To accommodate this, we have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave. • Corporate Responsibility Days: Our world is important to us, so all our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us. • Wellbeing Fund: We want to encourage all employees to take charge and prioritise their own wellbeing. We’ve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice. • Profit Share Scheme: All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the company’s success. • Diversity and Inclusion
Responsibilities
• Partnering with the Clients & Marketing Exec Sponsor and sector leadership teams to shape and deliver strategic marketing plans that advance sector priorities and drive measurable commercial impact. • Leading the end‑to‑end delivery of campaign and event programmes, ensuring high‑quality execution and measurable commercial impact. • Building a strong understanding of client challenges, market trends, competitor activity, and Baringa’s sector capabilities to refine messaging, targeting, and segmentation. • Managing the in‑sector marketing team (where applicable), providing coaching, development, and day‑to‑day support. • Championing consistency, collaboration, and efficiency across sectors by working closely with fellow BPs and the wider Clients & Marketing team. • Leading the creation of compelling messaging and visuals that clearly differentiate Baringa in the market. Leveraging thought leadership, client success stories, and insight‑driven narratives to deliver standout campaigns and assets. • Owning the sector marketing budget, ensuring responsible management, cost control, and ongoing value‑for‑money improvements. • Bringing the sector strategy to life across the business—building alignment, energy, and advocacy for campaign activity.
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