Bastion - Brand and Communications Lead

• Establish Bastion's brand voice and ensure it's consistent across the website, LinkedIn, executive communications, and all external-facing content • Build and begin executing a brand activation strategy — leverage your media relationships to pitch stories, secure initial press placements, and build a pipeline of earned media opportunities in publications that enterprise financial decision-makers actually read • Prep Bastion executives for speaking opportunities, panels, and media interviews — develop talking points, presentation materials, and the confidence to put our leadership in front of audiences • Launch targeted campaigns aimed at enterprise decision-makers — not broad performance marketing, but precise awareness plays that keep Bastion top of mind for the right people. • Establish an employer brand cadence that makes Bastion visible to the caliber of talent we're hiring • Bastion has a consistent, recognizable brand voice across all external touchpoints • First press placements are secured or in pipeline with clear momentum • Targeted campaigns are live and reaching decision-maker audiences • You can articulate how each communications activity connects to pipeline — even when the connection is long-term and indirect • Scale earned media presence — move from initial placements to a steady cadence of press coverage, bylines, and thought leadership in the publications and venues that matter to target buyers • Develop 30/60/90 day communications launch plans for new products and partnerships — ensuring that every major company milestone gets the external visibility it deserves. You leverage insights and competitive analysis to inform brand evolution and messaging priorities. • Develop a scalable content and communications production workflow using AI tooling and contractor support that lets you operate at a velocity a single person shouldn't be able to achieve • Build the case for where the function needs to grow — whether that's a dedicated PR agency, event support, content contractors, or eventually a second hire. You work closely with agency partners, proactively manage budgets and ensure delivery of the best brand work. • Bastion's brand awareness has measurably grown among target buyer and talent audiences — the Commercial team reports that prospects increasingly recognize the name before the first sales conversation • Event presence is generating real conversations and follow-up pipeline • You have a documented playbook and a clear perspective on what this function needs next to scale impact • Leadership trusts your market signal and factors it into go-to-market decisions • SOME CHALLENGES YOU MIGHT TACKLE • Building brand awareness in a category most enterprise buyers don't know exists: Stablecoin infrastructure is not a well-understood market. You need to make Bastion credible and visible to buyers who may not yet know they need what we sell — that means educating and building trust simultaneously, not just announcing features • Earning press in a space that's noisy and reputation-sensitive: Crypto-adjacent companies face skepticism from enterprise-focused media. You'll need to position Bastion's regulated, institutional story in a way that cuts through the noise and earns coverage from publications that matter to treasury and financial services leaders • Serving a wildly diverse audience with one pair of hands: Your target audience spans Fortune 500 treasury teams in the US, fintech operators across Asia, and emerging stablecoin projects globally. The messaging, channels, and cultural context vary dramatically — you need creative range and the judgment to prioritize ruthlessly • Connecting brand and comms work to pipeline in an enterprise sales cycle: The impact of a Forbes placement or a conference panel doesn't show up in a dashboard the next day. You need to build a framework for articulating how brand and communications activities drive long-term value — and be disciplined about cutting activities that don't • Operating as a team of one in a company that's never had a dedicated brand and communications person: There's no existing playbook, no press list, no event history to build from. You're building the function while running it, and you need to be comfortable making decisions with imperfect information