Splitero - Director of Product, Homeowner & Partner Experience
Requirements
• Product Strategy & Roadmap • Own the product vision and roadmap across the homeowner funnel, portal, and post-origination experience • Own the wholesale channel's product experience: partner onboarding, submission flows, pricing display, and partner transactional communications • Lead product scoping for business expansion and growth, including eligibility, disclosures, and state-specific flows in partnership with legal and compliance • Run a proactive planning session for the product focus, protecting forward-looking discovery from day-to-day reactive work and leading with analytics and evidence where appropriate • Growth & Conversion • Own funnel performance end-to-end: conversion strategy, experimentation cadence, and drop-off diagnosis in partnership with Analytics, Sales, and Revenue Operations • Direct martech strategy through the Martech PM: attribution, lead routing, campaign infrastructure, and lifecycle communications to outline personas and ensure consistent and clear transactional messages throughout the funnel • Partner with sales and marketing leadership as the product voice in channel strategy • Leadership & Team Development • Coach and develop the Homeowner Experience PM, Martech PM, and Product Design team to be proactive and predictable in delivering best-in-class work • Build a healthy discovery practice for homeowner and partner research, feeding roadmap decisions, not validating them after the fact • Partner with People Operations on hiring and org design as the team and needs scale • Cross-Functional Partnership & Measurement • Maintain the ownership seam with the Director of Product, Business Platform: you own partner- and homeowner-facing surfaces; the workflow and record layer underneath is theirs • Ensure every launch ships with instrumentation, an enablement plan, and a clean handoff to operations in partnership with the Product Operations Manager • Define and track pillar metrics: funnel conversion, homeowner satisfaction, partner adoption and submission quality, time-to-fund to ensure proactive and ongoing success of Spliteros growth and homeowner-centric strategy • Reporting Structure: • Product Manager, Homeowner Experience: Directly reports to this role. Owns day-to-day execution across funnel, portal, and post-close surfaces, including PRDs, QRGs, backlog, and launch coordination with the product engineering team.Martech Product Manager: Directly reports to this role. Owns marketing technology: attribution, lead capture and routing, campaign infrastructure, and marketing-side communications.Senior Product Designer: Directly reports to this role. Owns end-to-end design across consumer and internal surfaces, design QA, and the design system.
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