SOCi - Manager, Local Visibility Optimization
Requirements
• 7+ years of past SEO experience • Experience in AEO, and GEO • Organized and detail-oriented • Solid written and verbal communication skills • Advanced Excel and Google Sheets experience • Google Search Console, Google Analytics, SEMRush, Screaming Frog experience required • Ability to multitask • Familiar with all Microsoft’s business programs / Google suite • Takes initiative and strong at following up • Exceptional customer advocate and internal ambassador • Experience in a fast paced, deadline-driven environment • Strong understanding of SEO performance metrics, both for website and listings • Knowledge of various project management methodologies ( e.g. agile/ scrum ) and ticketing platforms ( e.g. Jira ) a plus • SOCi expects to pay a base salary in the range of 89,500 CAD- 128,500 CAD base salary. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training. • What SOCi Provides to You • Comprehensive Benefits Package (full-time permanent, non-contract roles only) • (full-time permanent, non-contract roles only) • Health insurance plans, dental, and vision • Wellness incentives • 401(k) plan with employer match • Flexible Work Environment (full-time, non-contract roles only) • (full-time, non-contract roles only) • Flexible paid time off • Quarterly wellness days • Unique employee engagement programs • Empowering Career Growth and Success • What’s Important at SOCi • Led by a team of industry experts, SOCi is leading the pack in agentic marketing for multi-location brands. Our passionate team of SOCialites work from home around the globe!Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity. We are a fast-paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit soci.ai for more information.
Responsibilities
• Define and continuously refine the company’s SEO and search narrative, grounded in data, client outcomes, and emerging industry signals • Translate complex market intelligence into accessible frameworks that internal teams and external audiences can adopt and act on • Partner with leadership to align the POV with overall brand strategy and product positioning • Maintain a living library of insights, frameworks, and talking points that serve as the backbone for cross-functional storytelling • Develop and maintain a comprehensive SEO enablement program within Customer Success, including playbooks, and performance benchmarks • Maintain our Paid Local SEO Consulting services, and ensure all deliverables are met and evaluated. • Collaborate with CSMs on listings and local pages strategy, ensuring frontline teams can advise clients with confidence • Partner with cross-functional teams to shape product messaging, inform roadmap value storytelling, and ensure features are contextualized within market trends • Host weekly cross-functional updates and conduct regular training sessions to keep the organization sharp and aligned • Produce a consistent cadence of thought leadership content: blog posts, webinars, and video commentary • Stay up to date and knowledgeable on best practices and enable SOCi’s SEO strategists with this information and expertise. • Meet with CSMs as needed to offer prescriptive analysis on SEO performance, updates, and best practices • Attend Critical Account Program calls to discuss at-risk customers to help address SEO adoption and performance concerns and build strategy collateral for the teams. • Guide internal partners in the design of effective SEO programs that meet business objectives • Provide QBR guidance for CSMs that mirror industry best practices and effective ways to evaluate success.
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