bitfortune - Marketing lead - Crypto Casino
Requirements
• You have built growth at a crypto casino, crypto sportsbook, sweepstakes casino, crypto exchange, or similar high-growth gambling business • You have personally run campaigns, worked with affiliates, managed creators, launched retention campaigns, and scaled FTDs • You are commercial, analytical, and ruthless with spend • You understand CAC, ROAS, LTV, retention, attribution, funnel leaks, and traffic quality • You know how to build a brand without turning it into something bland and corporate • You are comfortable operating in chaos and moving quickly • You don’t need a big team or perfect processes before you can start delivering • Performance Marketing • CRM & Retention • Affiliates & Partnerships • Jacob / Social / Streamers • Success In The First 90 Days • There is a clear growth plan and channel strategy • We know exactly which channels, creators, campaigns, and traffic sources are worth scaling • FTD quality improves • Conversion from traffic to deposit improves • We stop paying for useless traffic • The Bitfortune brand feels sharper, more consistent, and more recognisable • The marketing team has a clear grasp on what they’re doing, and why they’re doing it • your CV / LinkedIn – [email protected] • a short note on why you’re the right fit • examples of brands, campaigns, or casinos you’ve helped grow • what channels you’ve scaled, what worked, what didn’t, and the kind of numbers you achieved • If you’ve worked in a crypto casino / sportsbook before, tell us exactly what you owned. We care far more about what you’ve built than what your job title was. Applu here Chief Marketing Officer • If you know how to turn traffic into real players, build a brand people can’t ignore, and scale growth that makes money — this is your role. • Bitfortune.com http://Bitfortune.com is a next-generation crypto casino at the intersection of gambling, internet culture, creators, and crypto. We’re building a brand that feels more like a movement than a casino: loud, edgy, and impossible to ignore. • Our “IDGAF” motto is about attitude, not standards. We move fast, think big, and expect the people we hire to do the same. • CRM & Retention • your CV / LinkedIn – https://jobs.ashbyhq.com/bitfortune?utm_source=LinkedIn • If you’ve worked in a crypto casino / sportsbook before, tell us exactly what you owned. We care far more about what you’ve built than what your job title was. • BITFORTUNE.COM http://BITFORTUNE.COM
Responsibilities
• Own growth across FTDs, revenue, retention, and brand • Build Bitfortune into a recognisable crypto gambling brand with a strong point of view and a consistent voice • Take what currently works — streamers, affiliates, Twitter, community — and turn it into a repeatable system • Build out traditional channels: paid social, PPC, SEO, Telegram, partnerships, landing pages, funnels, CRM • Improve traffic quality and stop wasting money on people who will never deposit • Fix the gap between clicks and deposits • Work with CRM, product, CMS, and player management to build campaigns that actually convert • Work directly with the team to launch promotions, landing pages, segmented offers, seasonal campaigns, retention flows, and new acquisition tests • Build out the marketing team as we grow • Set the direction, but stay close enough to the detail to know what is really happening
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