fanvue.com - Chief Marketing Officer
Requirements
• A growth-led operator who has built end-to-end acquisition engines, not just inherited momentum • Proven experience scaling 10+ person marketing organisations in high-growth environments • Deep understanding of unit economics, funnels, CAC, LTV, and cohort quality • Comfortable making high-conviction decisions with imperfect data • Strong people leader who holds high standards and acts quickly on performance • Confident navigating ambiguity, pressure, and shifting priorities • Low-ego, cross-functional operator who disagrees clearly and commits fully • ✨ YOU’LL THRIVE HERE IF • You are equally comfortable in the weeds and at the strategy level • You enjoy building systems, teams, and mechanisms for scale • You see brand and growth as complementary, not opposing forces • You move fast, learn quickly, and raise the bar around you • You want real ownership over outcomes, not just influence • ⚠️ YOU’LL STRUGGLE HERE IF • You rely on market timing rather than clear growth mechanisms • You avoid hard people decisions or performance conversations • You optimise for vanity metrics over real business impact • You prefer narrow scopes or rigid role definitions
Responsibilities
• Own growth of Fanvue’s marketing-led GMV cohort, scaling it materially within your first 12 months • Build and scale a diversified acquisition engine across paid, organic, creator-led, partnerships, and lifecycle marketing • Reduce dependency on saturated channels by discovering and scaling new acquisition surfaces • Establish predictable CAC, payback periods, and cohort quality across channels • Build and lead high-performing Acquisition, Brand, and Revenue Marketing teams • Hire and develop strong second-line leaders while maintaining a high talent bar • Partner closely with Product, Sales, Creator Success, and Founders to align incentives and execution • Protect and elevate the Fanvue brand as we move further into mainstream and SFW markets • Shape category narrative, positioning, and trust alongside Brand leadership and Founders
Benefits
• Lead growth at a $100M+ ARR, triple-digit YoY company • Shape the future of the AI-powered creator economy • Operate as a true executive peer with founders • Build and lead a world-class marketing organisation • High autonomy, ownership, and visibility • Unlimited holiday • Flexible working • Budget for growth and wellbeing • A culture that values innovation, ownership, transparency, and speed • ⭐ FANVUE IS FOR EVERYONE • We believe diverse teams build better companies. Even if you don’t meet every single requirement, we encourage you to apply. Many great people grow into parts of a role, and we value potential, mindset, and ambition just as much as experience.
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