omaze - Marketing Lead

• BUILD THE GO-TO-MARKET STRATEGY • Develop the end-to-end go-to-market strategy for a new Omaze proposition, from initial customer understanding through launch and scale. • Define our priority audiences, their motivations and barriers, and the occasions that will drive participation. • Define what this new product should stand for in customers' minds, how it should differentiate itself and how it should relate to the wider Omaze brand and product set. • Develop the brand positioning, messaging architecture and creative platform that can build recognition, relevance and desire over time. • Determine how the new proposition should relate to the broader Omaze brand and existing product portfolio - including driving incrementality • Partner with Product, Commercial, Analytics and Research teams to shape decisions around the customer experience, offer and proposition. • Build a clear acquisition and retention strategy, identifying the channels, messages and customer journeys most likely to drive sustainable growth. • Translate strategy into measurable objectives, combining brand and commercial KPIs. • LEAD EVERY CAMPAIGN • Own the marketing strategy and integrated campaign plan for each new property prize launch. • Turn each new campaign into a compelling customer story with a clear audience, insight, proposition and creative brief. • Ensure every individual property campaign strengthens the brand as well as delivering its immediate commercial objectives. • Set a high creative bar and work closely with Creative teams to develop work that is distinctive, emotionally compelling and capable of building the brand over time. • Lead the cross-functional marketing squad responsible for bringing campaigns to market. • Partner with Creative, Performance Marketing, CRM, PR, Social and other teams to deliver against the strategy. • Ensure every customer touchpoint works together as one coherent campaign, from first impression through conversion and repeat participation. • Make clear prioritisation and investment recommendations based on expected commercial impact. • BUILD THE PLAYBOOK • Establish the processes, templates, measurement framework and operating cadence required to run campaigns repeatedly and efficiently. • Track and develop our understanding of brand health alongside commercial performance, using measures such as awareness, consideration and customer perceptions where appropriate. • Design and prioritise tests across audiences, propositions, messaging, creative, channels and customer journeys. • Know when to experiment and optimise, and when consistency and creative conviction are more important than reacting to short-term campaign data. • Build a strong understanding of what drives performance by customer segment and campaign type. • Turn learnings from each campaign into improvements for the next, creating a compounding growth loop rather than starting from scratch each time. • Bring customer insight and market intelligence back into the wider business to help shape the future product roadmap.