deliveroo - Senior Marketing Manager, Deliveroo Plus
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Requirements
• 8+ years of career achievement in marketing (with demonstrated financial results and business impact), of which a minimum of the most recent 5+ years in B2B2C marketing involving multiple business partners and minimum of 3+ years in supervisory role in the Middle East • Proven capability in multi-channel marketing strategies and deployment, data-informed decision making processes and performance-based marketing approach • Highly collaborative and possesses excellent communication skills with a passion for building strong relationships. Proven experience to influence, motivate and manage external stakeholders as well as internal teams • Entrepreneurial minded, able to articulate new ideas and influence others to gain support. • Strong learning agility, comfortable dealing with fast paced environments, able to prioritize high impact activities and keep complicated projects moving forward. • Self-starter, creative and analytical problem-solver with attention to details. Delivers results quickly and efficiently. • In-depth knowledge of B2B2C marketing and good knowledge of Middles restaurant, grocery and online retail scene • Good written & spoken English, Arabic language a plus • Comfortable with advanced Google Sheets/ Excel, data dashboards and capable of data mining to perform analysis to develop/enhance marketing program • Candidates with delivery APP and/ or restaurant/ grocery marketing experience will be prioritized. • Experience in marketing for multi-vendor platforms (e.g. eComm sites, hotel booking sites, travel booking sites, payment platforms etc.), or other relevant categories a plus
Responsibilities
• Restaurant Marketing • Develop joint marketing plans with key, exclusive restaurant partners to drive customer love • Develop and implement best practices with commercial teams (restaurant account management) to ensure the smooth completion of any campaign launches / tasks • Lead and develop marketing templates and best practices based on previous campaign performance to launch / support restaurants • Manages the restaurant promotion calendar alongside director of growth and director of restaurants • Existing customer campaigns: Manage and advise on the creation and development of cross-functional growth promotions to drive customer acquisition, retention and order frequency (5GB / ULT) • New customer acquisition: Drives the new customer promotion strategy mechanic to increase incremental NC’s to the platform • Collaborate closely with director of growth, director of grocery and retail and vertical stakeholders to implement clearly execute campaigns and ensure a smooth launch and execution • Collaborate with Senior Marketing: Grocery and Retail to develop and implement customer promotions to drive vertical adoption / retention • Utilize data science insights to inform marketing strategies and decision-making. • Forecast cost and %uplift for upcoming campaigns based on previous performance data • Collaborate with the F&S team to identify trends, customer behavior, and market opportunities. • Implement data-driven marketing initiatives to optimize ROI and drive business growth (orders, new customer acquisition and retention) • Team Management • Lead and mentor one direct report (Senior Marketing Associate) • Foster a collaborative and innovative work environment to drive marketing excellence • Collaboration with CRM, digital media and brand teams to develop strong media plans (owned and paid) and creative execution • Cross-functional Collaboration: • Work closely with cross-functional teams including product, operations, and finance to align marketing campaigns (5GB / ULT)
Benefits
• At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to: • 🔧 Make a visible impact every day • Your work directly improves experiences for customers, partners and riders. • 🌱 Learn fast in an entrepreneurial environment • Work close to the market with autonomy, pace and real responsibility. • 🧠 Build a career, not just a role • Stretch yourself, develop new skills and grow as the business evolves. • 🌎 Deliver together in an inclusive culture • Collaborative, values-driven teams that support how you work best. • We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here. • Our Global Structure • Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team. • Diversity, Equity and Inclusion • At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong. • We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief. • If you have a disability or long-term health condition and need support to apply for one of our roles, or if you require any reasonable adjustments during the recruitment process, please contact our recruitment team at [email protected] and we’ll be happy to help ensure you have a fair and equitable experience. • If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!
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