Happy Money - Creative Marketing Manager

• Own creative strategy and execution across happymoney.com, paid social, paid search, lifecycle email, direct mail and organic social, with a documented content strategy, content calendar and roadmap tied to acquisition and brand goals • Own creative performance across the funnel, from hook to message to call to action: define success metrics and a testing plan before each launch, decide what to scale, cut or iterate on, and bring a new direction when a format plateaus • Design creative for every channel as Happy Money's primary in-house designer, including paid ads, direct mail pieces, email hero images and templates, landing pages and organic social • Set Happy Money's creative standard as our new visual identity rolls out, working within brand guidelines • Create content and creative for happymoney.com, including landing pages, articles, guides and product pages, and partner with SEO/AEO so it performs in search and AI answers • Lead Happy Money's organic social presence on Instagram, Facebook, TikTok and YouTube, and engage with followers in partnership with Customer Support • Appear on camera as the face of Happy Money's social channels, in content like a 30-second explainer video on APR versus interest rate • Plan, script, shoot and edit short-form video for Reels, TikTok and YouTube Shorts, and adapt paid creative so it feels native to organic and web • Tell customer impact stories through photo and video, interviews and user-generated content, and help share employee stories on our social channels • Build and manage a creator and influencer program, from finding and contracting partners to writing briefs and scripts and tracking results • Build and maintain a library of photos, video, graphics and licensed stock imagery, organized so the team can quickly find approved assets for campaigns • Evaluate and set up the tools, partners and AI-assisted workflows the creative function needs, including video editing and UGC platforms • Write clear briefs and run feedback loops with agencies, freelancers and creators • Coordinate with Communications on email, long-form copy and scripts so messaging stays consistent across channels • Bring compliance in early, move work through legal, compliance and bank partner review, and set up a faster path for time-sensitive organic posts • Balance creative priorities across acquisition, lifecycle, brand and product when requests compete • Track performance through dashboards and a weekly review covering impressions, engagement, site traffic and applications, and share results and what customers are saying with marketing leadership, product and lifecycle teams • WHAT SUCCESS LOOKS LIKE • Creative improves acquisition efficiency and engagement, measured by CPA, CTR, conversion rate, engagement rate and applications • Day-to-day design for paid, email, direct mail, web and social is produced in-house • Happy Money’s web pages carry fresh, on-brand content and creative that supports conversion and search visibility • A steady testing cadence across channels, with learnings documented and winning concepts turned into repeatable formats • Organic social audiences and engagement grow quarter over quarter, with customer impact stories and on-camera explainers as a regular part of the mix • A creator and influencer program is running, with partners in place and results tracked against clear goals • The team works from an organized library of approved assets, and campaigns launch faster because of it • 5+ years in graphic design, creative or content marketing, in-house or at an agency, with experience owning both strategy and execution • A portfolio with a mix of short-form and long-form work, including paid ads, email, direct mail or print, web content and video you shot, edited or appeared in, that tells a clear story visually • A strong graphic design foundation, through formal training or hands-on experience, including layout, typography, color and accessibility standards • Expert in Figma and Adobe Creative Suite, including Photoshop and Premiere Pro, plus a mobile editing tool like CapCut • Comfortable on camera and excited to be the face of Happy Money's social channels • Able to turn complex financial topics like APRs, credit scores and debt payoff into clear content • Experience building content strategies and calendars and creating content for websites, with a working understanding of SEO and conversion • Experience using performance data to guide creative decisions and changing course when the numbers call for it • Experience preparing print-ready files and working with print and mail vendors • A track record of growing organic social channels, with deep knowledge of social-first storytelling and platform trends on Instagram and TikTok • Highly organized and self-directed, comfortable running a test-and-learn channel without direction