OLLY - Senior Omni-Channel Manager
Requirements
• 7-10 years across Marketing & eCommerce with a focus on paid acquisition at a consumer brand with a .com and brick and mortar presence • Strong people leader who can effectively coach and develop a team • Experience managing and tracking SEM and other ROAS-driven marketing investments • Comfort directing and auditing agentic/AI-driven bidding and campaign systems (e.g. Walmart's Marty) setting objectives and verifying outcomes • Early adopter of next generation technologies, innovation and capabilities • Understanding of methodologies for managing actionable test/learn efforts, including incrementality testing and multi-touch attribution as tracking evolves (Expanded) • Ability to apply data-driven thinking to creative conversations • Highly analytical and data driven, can elevate key insights to various internal audiences (ranging from marketing, sales teams to leadership) • Experience managing/implementing new Martech or AI solutions, with working knowledge of how structured product data drives visibility in AI-mediated and agentic shopping journeys • Awareness of full-funnel retail media formats (video, CTV, in-store, audio) beyond traditional sponsored placements • Highly organized, detail oriented and self-motivated • Comfortable in a data-driven, rapidly evolving AI business environment • Proficient in Excel and other MS Office products • WHAT TO EXPECT DURING THE INTERVIEW PROCESS • WHAT TO EXPECT DURING THE INTERVIEW PROCESS • Initial video screen with a member of our Talent team • Round 1: Conversation with the Hiring Manager + 1-2 conversations with other Ollies on the team • Round 2: 2-3 conversations with team or cross functional Ollies • Final Round: Homework* • At OLLY, our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as soon as possible so that we can evaluate and provide other options that work for your needs • THE DETAILS • LOCATION: Remote, USA - 4X travel per year to company offsites
Responsibilities
• Team & Retailer Leadership • Recruit, mentor and develop the Omni Sr. Associate, ensuring best-in-class execution of Omni on-site media and retailer brand touchpoints. • Primary contact for Retailer Media, Roundel, WMC, and equivalent agentic advertising platforms (e.g., Walmart Connect's Marty) as they roll out new AI capabilities. • Key partner to Sales and Sales Strategy supporting customer business plans and goals within Digital Commerce • Partner closely with Social, Influencer, Consumer Response and Ecom leads to maintain an integrated marketing approach. • Partnering with Growth/Brand Marketing for a holistic approach to retailer.com traffic • Performance Marketing & Agentic Media Management • Lead performance marketing strategy and campaigns on partners like Target, Walmart, Instacart etc. to drive awareness and Omnichannel sales across all customer platforms (in-store, .com and online grocery). • Responsible for managing a multi-million dollar budget — increasingly through setting objectives, conversion signals and guardrails for agentic/AI-driven bidding systems rather than manual tactic-by-tactic optimization. • Verify and audit autonomous campaign agent decisions (bid shifts, budget reallocation, creative rotation) against business goals, margin targets and inventory realities • Build and manage learning agendas, including incrementality testing and first-party data matching, to drive company-wide investment efficiency as third-party cookies deprecate. • Partner with Ecom, Creative and Systems to ensure product data in media (attributes, taxonomy, certifications, pricing) is structured and “agent-ready” so OLLY surfaces correctly in AI-mediated shopping journeys (conversational assistants, AI shopping agents, LLM-driven product discovery). • Explore full-funnel retail media formats beyond sponsored search: video, audio and CTV as retail media networks expand into brand-building, not just bottom-funnel conversion. • Support the evolution of Omni media by evaluating new AI tools, alpha/beta retailer features, and agentic ad formats, recommending which to pilot, scale or pass on.
Benefits
• MANAGER: VP Ecommerce and AI • PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship. • The base pay range for this position is $146,340-$178,860. For this remote role, compensation is determined based on geographic location and experience, and the final offer will reflect these factors within the posted range. • An opportunity to work with an intelligent, inspiring, and extraordinarily fun team • We pay 100% of the premiums for employee-only medical, dental + orthodontics, and vision insurance • 4 weeks PTO + paid holidays + 12 Mental Health Days per year • 100% Paid parental leave, Fertility + Adoption Benefits • 401(k) plan with Employer Match • Hybrid Work + Wellness + Cell Phone Stipends
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