wpromote - Associate Director, Paid Search B2B
Requirements
• 6+ years in paid search, with at least 3 running B2B programs where lead quality and pipeline were the accountability, not MQL volume • Direct experience with B2B measurement infrastructure: Salesforce or HubSpot integration, offline conversion imports, lead scoring, and multi-touch or incrementality frameworks. You should be able to explain what you do when the CRM data is messy, because it usually is • Depth in Google Ads and Microsoft Ads at the architecture level: how you'd structure an account for a business with three products, six personas, and a nine-month sales cycle • Experience with SaaS, fintech, HR/payroll, or similarly considered-purchase B2B categories • Strong analytical instincts and fluency in GA4 plus at least one enterprise analytics or BI platform • The ability to hold a point of view with a senior client who disagrees, and to change it when the data says you should • Comfort operating with ambiguity and competing priorities across multiple accounts • Agency experience, or experience managing an agency • Familiarity with ABM and intent data platforms (6sense, Demandbase, or similar) and how they inform search targeting • Experience mentoring or formally managing paid search talent
Responsibilities
• Owning paid search strategy and performance across your portfolio, including forecasting, budget planning, testing roadmaps, and developing quarterly points of view that inform client decision-making • Leading campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360, including bidding strategy, audience layering, and thoughtful use of automation • Designing measurement strategies that connect paid search investment to pipeline, not just form fills, through offline conversion imports, CRM feedback loops, and lead quality scoring • Using performance and measurement insights to identify opportunities and confidently advise clients when a lower-cost lead does not necessarily represent a better-quality lead • Translating performance data and strategic insights into clear, actionable recommendations for senior client stakeholders, including navigating challenging conversations when needed • Maintaining a high standard of work across accounts through proactive QA, account health reviews, and clear quality standards for the team supporting you • Mentoring and coaching junior team members through regular feedback, guidance, and opportunities to build greater independence • Partnering closely with Client Strategy, Analytics, and Creative to ensure paid search is integrated with the broader client program and business strategy
Benefits
• Remote-first culture • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more! • The anticipated annual salary for this role will range from $100,000 - $115,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above). • This position may be performed remotely in most states within the US, with some exclusions • *While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! • **This position is not eligible for immigration sponsorship • Important Notice: Beware of Job Scams • Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. • Flexible schedules • 401(k) matching
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