Xsolla - Public Relations Manager, MENA

Remote - Dubai, United Arab Emirates2mo ago

Remote Senior EMEA Banking Public Relations Cryptocurrency Marketing Manager Public Relations Manager Regulatory Affairs Manager Arabic Public Relations Copywriting Records Management MENA

Requirements

• BA/MA degree in Marketing, Advertising, Communications, or a related discipline. • 6-8 years of proven track record in strategizing and executing successful public relations campaigns at both domestic and international levels, with meaningful MENA market experience. • Strong networks with both local and international business and industry media outlets across the MENA region. Relationships with content creators/influencers are an added advantage. • Exceptional writing and editing skills, short form, long form, branded content, light ad copywriting. • PR event planning and execution experience within the MENA region, particularly the UAE and Saudi Arabia. • Expertise in handling crisis communications. • Prior work experience in the video game industry is a prerequisite, and fintech experience would be a bonus. • Proficiency in localizing press releases for Arabic-language markets and an understanding of cultural nuances across the region. • Freedom to Act: • Ability to self-motivate, work independently across time zones, and contribute effectively within a globally distributed team environment. • Size and Complexity: • A proven track record of successfully managing a company's reputation and launching multiple products, while consistently projecting a positive, professional image of the organization across diverse MENA markets. • Willingness and ability to undertake special projects. • Ability to handle confidential information with the utmost level of professionalism. • Excellent performance in cross-functional project teams and with external vendors. • External Relationships: • Understanding of the comprehensive range of skills required to manage customer-centric relationships with partners, government entities, and regional gaming ecosystem stakeholders. • As the successful candidate will be working across the MENA region, knowledge and understanding of local data privacy regulations (including UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection and Saudi Arabia's PDPL), as well as other local laws and business practices, will be essential. Fluency in English is required; fluency or professional proficiency in Arabic and/or Hebrew is strongly preferred. Additional European or regional language skills are a bonus.

Responsibilities

• Foster relationships with Tier 1 and local media outlets and partners across the UAE, Saudi Arabia, Israel, Egypt, and the broader MENA region. • Contribute to marketing communications plans, encompassing strategy, goals, budget, and tactics. • Develop a strategic media relations plan to secure high-profile placements in print, broadcast, and online media across English- and Arabic-language outlets. • Assist in coordinating all public relations activities, including event logistics and speaking opportunities at key regional games, fintech, and web3 events • Collaborate closely with the integrated marketing manager to create engaging content for audiences across traditional and new media platforms, while being sensitive to regional cultural norms. • Utilize existing media relationships and cultivate new contacts within the business, technology, and gaming industry media across the MENA region. • Manage media inquiries and interview requests. • Craft content for press releases, bylined articles, and presentation scripts. • Continually evaluate opportunities for partnerships, sponsorships, and advertising within the region's rapidly growing gaming and entertainment ecosystem. • Establish relationships with thought leaders, government innovation bodies, and gaming ecosystem stakeholders to increase industry awareness. • Keep abreast of industry trends affecting clients and the MENA gaming market, and make appropriate recommendations regarding the communication strategy surrounding them • Engage in content creation focusing on thought leadership, creativity, and maintaining a content bank of editorial ideas aligned with regional market plans.

Benefits

• At Xsolla, we know it isn't just about the paycheck. That's why our Benefits Program is designed to meet and enhance our team's physical, mental, and emotional well-being. • We are all about personal and professional growth! Every Xsolla employee has a customized career roadmap, curated by the employee alongside their manager, that helps align company goals with individualized plans. To foster your growth at Xsolla, we offer in-house training, independent study, conference attendance, and higher education opportunities.