Anteriad - Senior Marketing Automation Specialist
Requirements
• Anteriad means “always moving forward” and we apply that to our company culture by tirelessly promoting an environment that allows our employees to thrive: • Training & development with unlimited access to Percipio LMS. • Mix of collaborative & independent work • Professional mentoring program - Career guidance from leadership • Eloqua Expertise: 5+ years of hands-on, daily technical configuration and campaign deployment experience specifically within Oracle Eloqua. • Eloqua Expertise: • Hubspot Expertise: 3+ years of hands-on HubSpot experience, including workflows, lists, and reporting. • Hubspot Expertise: 3 • B2B Experience: Deep understanding of complex B2B buying lifecycles, lead routing protocols, account-based marketing (ABM), and revenue operations (RevOps). • Client-Facing Track Record: 3+ years in an agency or client-facing corporate role with proven success managing client communication, expectations, and feedback loops. • Client-Facing Track Record: • Technical Proficiency: Strong working knowledge of HTML/CSS for email rendering, advanced Microsoft Excel for data management, and native CRM integrations. • Technical Proficiency: • Compliance & Governance: Strong understanding of email deliverability best practices and global data privacy regulations (GDPR, CCPA, CAN-SPAM). • Compliance & Governance: • Certifications: Oracle Certified Eloqua Master or Luminary status is highly preferred; HubSpot certifications (Marketing Software, Workflows) a plus. • Certifications: • Database & Platform-Agnostic Thinking: Strong understanding of relational databases and data structures (not just platform UI knowledge) — able to reason deduplication and segmentation logic in a way that transfers across marketing automation/selection tools, not tied to Eloqua or HubSpot specifically. • Database & Platform-Agnostic Thinking:
Responsibilities
• Client & Account Management • Primary Point of Contact: Serve as the day-to-day trusted advisor for assigned B2B client accounts, managing project intake, timelines, and deliverables. • Primary Point of Contact: • Campaign Planning: Partner with clients to plan their marketing roadmaps, translating high-level business goals into production-ready Eloqua campaign briefs. • Campaign Planning: • Project Oversight: Manage project scope, set realistic timelines, and lead regular status meetings to keep clients aligned and informed. • Project Oversight: • Stakeholder Navigation: Manage client expectations on timelines and scope, and navigate a client's internal legal, compliance, or brand review processes where needed. • Stakeholder Navigation: • Hands-on Eloqua Execution & Operations • Campaign Build & Deploy: Design, test, and execute complex, automated multi-step nurture programs, event-triggered streams, and batch emails using Eloqua Campaign and Program Canvases. • Campaign Build & Deploy: • HubSpot Operations: Build and maintain HubSpot workflows, lists, and reporting; experience migrating between or running parallel Eloqua/HubSpot instances is a strong plus. • HubSpot Operations: • Asset Development: Code, edit, and troubleshoot responsive HTML/CSS email templates, landing pages, and web forms that match client brand standards. • Asset Development: • Data & Lifecycle Architecture: Implement advanced B2B lead scoring, custom data objects (CDOs), automated segmentation, and bidirectional CRM synchronization (Salesforce, Microsoft Dynamics, or Oracle CX). • Data & Lifecycle Architecture: • Reporting & Analytics: Generate performance reports, analyze key metrics (deliverability, engagement, conversion), and present actionable optimization strategies to clients. • Reporting & Analytics:
Benefits
• Are you a rare hybrid marketer who loves digging into the technical weeds of marketing automation but also thrives on building strong client relationships? We are seeking a Senior Marketing Automation Specialist & Account Manager with 5+ years of hands-on Oracle Eloqua experience and hands-on HubSpot experience to join our team. In this role, you will be the primary partner for our enterprise B2B clients, owning both the high-touch account management and the day-to-day tactical execution of their marketing campaigns. You won't just advise from the sidelines—you will actively plan, build, deploy, and analyze complex campaigns while keeping client projects running smoothly and on schedule. • Senior Marketing Automation Specialist & Account Manager • 5+ years of hands-on Oracle Eloqua experience • Comprehensive medical (choice of 3 plans), dental and vision coverage • Company paid short-term disability, long term disability and life insurance • Optional supplemental life, accident and critical illness insurance plans • 401K with company match • Flexible PTO and generous paid holiday schedule • Fully paid primary caregiver leave (12 weeks) & parental bonding leave (2 weeks) • Our Values: • Lead & Learn We lead with unrivaled vision, innovation and execution, always learning and embracing new ways of doing things to stay out in front • Lead & Learn • Collaborate & Celebrate We build great things when we work together as one Anteriad team, celebrating our achievements – both great and small – along the way • Collaborate & Celebrate • Innovate & Inspire We are always looking for bold new ways to exceed the expectations of our customers and to inspire each other to even greater success • Innovate & Inspire • Do More & Do Good We go above and beyond in the service of our clients and colleagues, and the communities where we live • Do More & Do Good • Notice to California Applicants: We collect and process personal information as described in our California Applicant Privacy Notice, in compliance with the California Consumer Privacy Act (CCPA/CPRA). Please review the notice here: Anteriad Privacy Policy • Notice to California Applicants:
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