aledade - PBC - Technical Product Manager (Marketing Technology), Remote
Requirements
• 5+ years of product management experience in marketing technology, technology-enabled services industry, or a SaaS product. • Experience using data and primary research to inform solution design and build internal business understanding. • Experience with and understanding of the software development lifecycle and software development methodologies. Preferably experience with Agile / Scrum teams. • Product development experience in the context of the development of a healthcare technology product. • ## Preferred Knowledge, Skills and/or Abilities: • Strong product-oriented martech domain expertise, with a clear understanding of how marketing and sales platforms, data and processes work together to drive pipeline and revenue outcomes. • Broad knowledge of the martech landscape (e.g. CDP, DAM, CMS, Marketing automation, etc.), including how unified data enables personalization and agentic marketing. • Experience identifying and deploying high-impact AI and agentic marketing use cases that drive pipeline growth and operational efficiency. • Experience working on or owning platforms in the marketing technology space (eg Hubspot, Salesforce, Seismic, Gong, ZoomInfo, Chili Piper, etc). • Knowledge of Salesforce CRM capabilities and constraints, including its standard objects, data model and processes. • Familiarity with customer data platforms (CDPs), identity resolution and consent and preference management. Working knowledge of SQL. • Track record of delivering practical martech solutions that improve marketing and sales effectiveness, from process and data improvements to new platform capabilities and integrations. • Comfortable working in ambiguity and with competing stakeholder needs, bringing structure to complex problems and driving alignment on the right solution. • Excellent organizational and communication skills with an emphasis on problem-solving and building subject matter expertise. • Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
Responsibilities
• Partner with business owners to cultivate a shared vision for the problem space, constraints, priorities and ideal end state, and be able to articulate and advocate for this perspective. • Ongoing optimization of live user workflows and capabilities including monitoring of key metrics & user feedback • Work with internal teams and end users to develop a deep understanding of requirements, perform thoughtful solution design, use data to test hypotheses, and support teams throughout execution. • Write detailed user stories for new features, capturing detailed descriptions of business rationale, requirements, and success criteria that are defined by measurable outcomes. • Develop short- and long-term roadmaps that deliver maximum value with minimum risk and assume ongoing iteration.
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