actian - Corporation
Requirements
• Pursuing a degree in Marketing, Communications, Digital Media, Computer Science or related field • Basic understanding of SEO principles • Interest in AI, LLMs, and how search is evolving • Familiarity with tools like GA4, GSC, Semrush, Ahrefs, or BrightEdge • Experience using AI tools (ChatGPT, etc.) for research or content support • Strong analytical thinking and curiosity • Ability to move quickly, test ideas, and iterate • Proficiency with WordPress or basic web management is a plus • Must be actively enrolled in a college degree program during the 12 weeks • Must be physically located in the United States. • Must be legally authorized to work in the Country of Employment
Responsibilities
• Conduct a comprehensive SEO audit of Actian.com across key product areas • Identify opportunities to improve visibility in both traditional search and AI-driven answer engines (AEO) • Optimize content for: • Search engines (keywords, metadata, internal linking) • AI consumption (clear answers, structured content, entity clarity, FAQs) • Use tools like GA4, Google Search Console, and SEO platforms to analyze performance • Evaluate how Actian content appears in AI-generated results and summaries • Partner with marketing stakeholders to recommend: • Content improvements • Structural changes (schema, internal linking, topic clusters) • Experiment with AI tools (e.g., ChatGPT) to: • Analyze content gaps • Generate optimization ideas • Improve workflow efficiency • Measure and report on impact across traffic, rankings, and emerging AI visibility signals
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