Deliveroo - Marketing Executive, Value & Promotions
Requirements
• Experience: 2-4 years of experience in Growth Marketing, CRM, Campaign Management, Marketing, Commercial Strategy, or Promotions within a high-growth technology, marketplace, e-commerce, or consumer platform. • Commercial Acumen: Experience owning or supporting customer incentive strategies and promotional campaigns that drive measurable business outcomes, with working knowledge of core commercial metrics (CAC, LTV, GMV, margin impact) and how promotional decisions move them. • Commercial Acumen: • Educational Background: Bachelor’s degree in Marketing, Business, Economics, Analytics, or a related discipline. • Educational Background: • Analytical Rigor: Strong analytical skills - proficient in Excel, Google Sheets, and BI tools like Looker, and comfortable interpreting data to shape campaign decisions. • Analytical Rigor: • Technical know-how: Experience running or supporting A/B tests and translating results into recommendations. • Technical know-how: • Attention to Detail: Organised and accurate, able to run several campaigns at once without letting the details slip. • Attention to Detail: • Collaboration: Excellent communication and collaboration skills, with the ability to manage multiple cross-functional stakeholders and the confidence to communicate at all levels. • Collaboration: • Execution Focus: A self-starter attitude, with a proven ability to deliver results quickly and efficiently in a fast-paced, matrixed organisation. • Execution Focus: • Language Skills: Fluent English; Arabic language skills are an advantage in this market.
Responsibilities
• You’ll be joining the Middle East Marketing team. You will work cross-functionally with Commercial, Marketing, Finance, Tech, Data Science, and Global/Central teams to build promotional plans that improve customer experience and drive operational excellence. • Promotional Calendar Execution: Own the day-to-day execution of the Middle East promotional calendar, translating the quarterly plan into targeted campaigns across the customer lifecycle: acquisition, activation, retention, and win-back. • Promotional Calendar Execution: • Promo Strategy Development: Contribute to the development of strategies focused on how value propositions can change customer behavior and drive ROI for Deliveroo and our Partners. • Promo Strategy Development: • CRM & Lifecycle Campaigns: Work with CRM and Tech to build and deploy in-app and lifecycle campaigns, ensuring offers reach the right customer segment at the right moment. • CRM & Lifecycle Campaigns: • Campaign Set-up & Accuracy: Own the set-up of promotions end to end - eligibility, caps, dates, and copy - so every offer goes live as briefed and on time. • Campaign Set-up & Accuracy: • Customer-centric Programmes: Work with Data Science to translate customer and performance data into promo mechanics that are genuinely relevant, not just discounted. • Customer-centric Programmes: • Budget Tracking: Own campaign-level budget tracking and reporting, flagging when a promotion’s ROI or margin impact is off plan. • Budget Tracking: • Performance Optimization: Own weekly reporting on in-flight campaign performance and post-campaign analysis, identifying what worked, what didn’t, and what’s worth testing next. • Performance Optimization: • Test & Learn Agenda: Design and run local test-and-learn experiments, feeding results back into the broader promotional strategy. • Test & Learn Agenda: • Competition Monitoring: Keep on top of competitor trends and market activity to keep our offers sharp and well-positioned. • Competition Monitoring: • Customer Advocacy: Champion the consumer voice, ensuring every promotion offers genuine value rather than just a lower price. • Customer Advocacy:
Benefits
• At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. • We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to: • 🔧 Make a visible impact every day • Make a visible impact every day • Your work directly improves experiences for customers, partners and riders. • 🌱 Learn fast in an entrepreneurial environment • Learn fast in an entrepreneurial environment • Work close to the market with autonomy, pace and real responsibility. • 🧠 Build a career, not just a role • Build a career, not just a role • Stretch yourself, develop new skills and grow as the business evolves. • 🌎 Deliver together in an inclusive culture • Deliver together in an inclusive culture • Collaborative, values-driven teams that support how you work best. • We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here. • Diversity, Equity and InclusionAt Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong. • Diversity, Equity and Inclusion • We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief. • If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience. • If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you! • Beware of recruitment scams: DASH Brands will never ask you to pay money or share sensitive financial information during hiring — learn more about DASH Brands' legitimate recruiting process at careersatdoordash.com/recruitment-scam-awareness.
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT