colibrigroup - Colibri Group - Content Marketing Manager, Professional Learning & Growth
Requirements
• 4+ years of experience in content marketing or a closely related role, ideally within education, EdTech, professional learning, online learning, or another educator-facing environment • Direct experience creating marketing content and bringing programs, educational offerings, digital content, courses, events, or similar products to market not simply supporting content after launch • Strong writing and editorial skills across short- and long-form content, with the ability to translate educational concepts into clear, engaging messaging for teachers and other educator audiences • Demonstrated ability to manage complex, cross-functional projects from idea through execution, including coordinating subject matter experts or other partners who own specialized content • A combination of creative thinking, organization, audience empathy, and commercial awareness, with the ability to use performance insights to improve engagement and inform what gets built next • A bachelor’s degree is required. A degree in marketing, communications, education, instructional design, English, journalism, or a related field is preferred. • Experience as an educator, former teacher, or in another teacher-facing role is a meaningful plus. Experience with subscription-based products, learning platforms, digital content libraries, or professional learning portfolios is also valuable. • Tools, Platforms, and Methodologies You May Use • Experience with every tool or platform below is not required. We care most about your ability to create excellent content, manage work effectively, collaborate with experts, and use technology thoughtfully to improve how you work. • Content management and email marketing platforms • Project management and collaboration tools • Learning management or digital learning platforms • Analytics and performance-reporting tools • AI-assisted content and productivity tools, including Claude or similar platforms • We believe AI can be a powerful partner in the creative and operational process. You’ll be encouraged to use it thoughtfully to improve efficiency, support content development, and strengthen the learner experience while maintaining high standards for originality, quality, and brand integrity.
Responsibilities
• Own the professional learning portfolio and launch calendar, helping prioritize, plan, and bring new on-demand courses, learning journeys, certificates, microcredentials, webinars, and other educator experiences to market • Lead projects from concept through launch, coordinating faculty, subject matter experts, creative partners, and cross-functional teams while keeping timelines, deliverables, and launch readiness on track • Create compelling short and long form marketing content including landing pages, course titles and descriptions, email campaigns, blog content, promotional messaging, participant communications, and sales enablement materials • Build and execute go-to-market strategies that drive awareness, registrations, subscriptions, repeat engagement, and long-term growth across Moreland’s professional learning portfolio • Use learner feedback, participation data, market insights, and performance metrics to improve existing offerings, identify new opportunities, and help scale professional learning into a meaningful new growth channel for Moreland
Benefits
• Build something new: You’ll help take a successful professional learning concept and turn it into a scalable offering for educators • Own meaningful work: This is not a small piece of someone else’s strategy, you’ll have significant ownership over the professional learning portfolio and how it goes to market • Work with people who know education: You’ll partner with an experienced faculty community and a strong, established content marketing team • Combine creativity with strategy: You’ll get to write and create while also shaping launches, managing projects, and influencing what we build next • See the impact: Your work will directly influence how educators discover, engage with, and continue learning through Moreland University • We Encourage You to Apply • You may not check every preferred box, and that’s okay! • We’d especially love to hear from candidates coming from content marketing, education marketing, EdTech, professional learning, continuing education, teacher-facing organizations, or digital learning businesses. Former educators who have since built strong professional experience in marketing and content are also encouraged to apply. • However, this role does require strong hands-on content marketing experience, demonstrated project ownership, and the ability to develop marketing content that brings an offering to market. • If your recent experience has primarily focused on social media content creation, influencer content, organic social, or curriculum/instructional design without meaningful marketing ownership, this role may not be the right match.
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