Portcast - Marketing Director

• Bachelor's or Master's in Marketing, Business, or a related field, or equivalent. • Enterprise B2B SaaS Marketing: You have significant experience leading marketing within an enterprise B2B SaaS environment. You understand complex buying committees, long sales cycles, and how marketing contributes to revenue growth beyond lead generation. • Product Marketing Expertise: You have a strong product marketing foundation with experience owning positioning, messaging, go to market strategy, product launches, customer storytelling, and sales enablement. You know how to turn technical products into compelling business narratives. • Ownership and Initiative: You naturally spot opportunities before others do. You don't wait for someone to ask you to market a new feature, write a customer story, or launch a campaign. You proactively identify what matters, build momentum across teams, and drive initiatives through to completion with minimal direction. • Curiosity for Logistics Domain: You enjoy learning technical domains and quickly becoming fluent in new industries. Experience in logistics, supply chain, transportation, or freight technology is highly valued, but equally important is a genuine curiosity to understand our customers, products, competitive landscape and market in depth. • Marketing leadership: Proven senior marketing experience in B2B SaaS selling into the enterprise. You have led marketing and can point to pipeline and revenue impact, not just activity. You are fluent in marketing metrics such as CAC, CPL, LTV, MQL-to-SQL • Growth and demand generation: You have a good working understanding of performance marketing and the key metrics behind it (CAC, CPL, LTV, MQL-to-SQL). The Growth Marketing Manager will own execution, day-to-day delivery, and experiment design. Your role is to stay close to performance, provide input where needed, and ensure work is aligned to broader business priorities. • Content quality and standards: Execution and production of content will sit with the Content Marketing Manager, while your role is to guide direction, review output, and set them to a higher standard. • AI Forward Mindset: You consistently apply AI across advanced marketing workflows and actively experiment with new tools as they emerge. • Startup Builder Mentality: You thrive in lean, fast moving environments where ownership is high and resources are limited. You're comfortable balancing strategic leadership with hands-on execution and enjoy building processes, programs, and marketing assets yourself when needed. • Cross Functional Influence: You work effectively across Product, Sales, Customer Success, and executive leadership. You are comfortable challenging assumptions, navigating competing priorities, and driving alignment across teams. • People leader and mentor: You develop the people around you. You give honest feedback and care about your team's growth as much as their output. • Strong communicator: You communicate clearly across a diverse, distributed, cross-cultural team. You can be opinionated, but you engage with other views and compromise when it's right. You can simplify complex ideas, influence stakeholders, and build trust across diverse groups.