arrive - Digital Growth & Content Lead

London, United Kingdom2w ago

In Office Staff EMEA Data Analytics Software Community Lead Growth Lead Content Strategy B2B Team Leadership Performance Management Records Management

Requirements

• Proven experience leading digital growth and executing content strategy and creation within the B2B tech, automotive, or SaaS sectors. • Proven track record of managing and optimising full-stack marketing ecosystems (HubSpot or Salesforce CRM/CMS proficiency is essential). • Expertise in SEO, data analytics, and performance marketing, with the ability to link digital activity to commercial revenue. • Strong leadership skills with experience managing external agencies, vendors and cross-functional internal stakeholders. • Strategic thinker capable of balancing brand-led authority with commercial growth targets.

Responsibilities

• DIGITAL CHANNEL STRATEGY & GROWTH • Ecosystem Ownership: Lead the strategic development and implementation of the A&D digital ecosystem, including website, CRM, and social channels to maximise reach and conversion. • Growth Optimisation: Drive direct growth strategies across LinkedIn and other professional channels, leveraging content to expand our influence within the automotive sector. • Innovation: Identify and implement emerging digital marketing technologies and AI-driven workflows to increase operational efficiency and content performance. • CONTENT STRATEGY & BRAND AUTHORITY • Strategic Narrative: Own the content roadmap, ensuring all messaging aligns with Arrive’s global brand vision while specifically addressing A&D’s products and complex technical audience. • Brand Guardianship: Govern and apply the visual and verbal identity of the business unit, ensuring absolute consistency across all external media, video, and event assets you create and manage. • PERFORMANCE & COMMERCIAL IMPACT • Pipeline Generation & Expansion: Optimise the lead-to-opportunity funnel, ensuring digital activities contribute directly to both net-new qualified inbound sales pipeline and cross-sell/upsell opportunities within existing accounts. • Customer Retention & Affinity: Own digital lifecycle initiatives aimed at existing customers, utilising targeted content and channel strategies to keep them highly engaged, maximise lifetime value, and build lasting brand loyalty. • Analytics & ROI: Own the reporting suite for digital performance, translating complex metrics into actionable insights for the Senior Leadership Team.