KIMARU Talent - Head of User Acquisition

Unknown - Asia-Pacific *$1.5M - $1.5M3mo ago

Remote Director APAC Gaming Head of Customer Success GA4 Hotjar LTV Reporting Stakeholder Management

Requirements

• 5+ years of experience leading growth, performance marketing, or user acquisition functions within consumer mobile apps, gaming, or other high-velocity digital products • Demonstrated success scaling acquisition, engagement, and monetization in performance-driven environments with meaningful revenue ownership • Deep expertise across paid media, attribution, lifecycle optimization, and growth analytics, with hands-on fluency in platforms such as GA4, AppsFlyer, Adjust, Hotjar, and related tooling • Strong understanding of monetization mechanics common within social casino, gacha, collectibles, or other high-LTV consumer ecosystems • Proven ability to operate as both a strategic growth leader and highly execution-oriented operator within early-stage or resource-constrained environments • Experience managing external growth partners, agencies, media buyers, creators, and performance marketing vendors • Exceptional analytical, communication, and stakeholder management skills, with the ability to translate complex data into actionable business decisions • High ownership mentality with a strong bias toward experimentation, iteration, and rapid execution • Deep familiarity with the TCG, Pokémon, or broader collector ecosystem, including an intuitive understanding of collector psychology, community behavior, and enthusiast-driven products • Experience partnering closely with creators, influencers, and KOLs to drive scalable acquisition and community engagement initiatives • Strong AI fluency, including comfort leveraging automation, internal tooling, dashboards, scripting, or AI-assisted workflows to improve operational leverage and decision-making • Passion for gaming, internet culture, collectibles, or fandom-driven consumer communities is highly valued • THEIR CULTURE • Proudly TCG-native — deep passion for collecting and nerd culture is core to who they are • Ruthless meritocracy: no egos, best idea wins regardless of title or tenure • Bias for action and rapid iteration • High-intelligence, high-drive environment • Obsession with premium customer experience and product detail

Responsibilities

• Own and evolve the company’s holistic growth strategy across acquisition, retention, and monetization, with accountability for scalable revenue growth • Lead performance marketing and paid media strategy across all channels, while overseeing external growth agencies and media buying partners • Support strategic influencer and creator growth initiatives in partnership with the Creator team, leveraging analytics and attribution to optimize ROI • Establish and operationalize core growth KPIs, attribution frameworks, and reporting infrastructure across MMPs and behavioral analytics tools • Build a rigorous experimentation culture across creative, channel, onboarding, retention, and monetization funnels through rapid testing and data-driven iteration • Partner cross-functionally with Product, Design, Data, and Operations to identify and scale high-impact growth opportunities, product loops, and conversion improvements • Develop scalable growth systems and processes that support rapid experimentation, operational efficiency, and long-term user value creation

Benefits

• Direct ownership of growth in a category with passionate, high-spending users • Work with a small, elite team where your impact is immediately visible • Help build the “third place” that TCG collectors have been missing • If you’re a high-output operator who also loves TCGs, gaming culture, and internet-native communities, this is an extremely rare opportunity.