propelus - Product Marketing Specialist
Requirements
• Bachelor's degree in Marketing, Business, or other related field, or equivalent experience. • 1-3 years of experience in product marketing. • Experience in the healthcare industry. • Experience with marketing automation tools (e.g., HubSpot) and CRM systems (e.g., Salesforce). • Proficiency in Google Suite (Docs, Sheets, Slides). • Proficiency in Claude or other comparable AI tools. • Excellent organizational and time management skills. • Strong written and verbal communication skills. • Analytical skills and ability to interpret data to inform marketing decisions. • Ability to work independently and collaboratively in a fast-paced environment. • Experience with project management platforms like Monday.com http://Monday.com. • BENEFITS AND PERKS FOR PROPELUS EMPLOYEES INCLUDE BUT ARE NOT LIMITED TO: • Awarded one of BuiltIn's 2025 Best Places to Work https://builtin.com/awards/colorado/2025/best-midsize-places-to-work and honored as a Silver Stevie® Award Winner in the 2025 Stevie Awards For Great Employers https://propelus.com/article/silver-stevie-award-2025-great-employers/. • Professional development allowance to help you grow in the ways that mean the most to you. • Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering, your birthday, and becoming a new parent. • Check us out for yourself at our careers page https://propelus.com/careers/ or our Propelus culture https://instagram.com/propelusculture/?img_index=1 Instagram accounts. • For US Employees: • 401K with company matching, as well as financial planning education and resources. • Employees can choose from HSA, FSA, and traditional insurance options for medical, dental, and vision coverage for themselves and dependents. • Lifestyle Spending Account (LSA): We support personal well-being by offering an annual lifestyle spending account that you can use for what matters most to you—whether it’s a gym membership, a meditation app, WFH equipment, or fresh produce delivered to your door. • For LATAM Employees: • Your health is our top priority! We cover 100% of your health insurance premiums. Our plans include national and international coverage, so you're protected no matter where you are. • Propelus Flex Club: Our flexible benefits platform gives you monthly points to redeem on what you need most. Plus, you'll get access to exclusive discounts just for being part of our team. • We've got you covered with a life insurance policy, paid 100% by the company. You can also add your beneficiaries at an exclusive, discounted rate.
Responsibilities
• Execute against centrally-built product marketing systems such as ICP definitions, buyer journey frameworks, positioning architecture, launch governance, and enablement standards and apply them to your assigned portfolio. • Execute product launches end-to-end leveraging existing frameworks for launch tier classification, milestone planning, sales enablement, customer comms, in-app messaging, and post-launch reporting. • Conduct customer interviews and contribute to competitive analysis to inform market trends, customer behavior insights, and ICP/persona refinement. • Create high-impact marketing assets such as website content, landing pages, in-app messaging, and ad creatives to drive user engagement and conversion. • Collaborate with growth and performance marketing teams to optimize digital campaigns across paid media, social, SEO, and email, ensuring messaging consistency and maximum ROI. • Build sales enablement assets and training including pitch decks, battlecards, FAQs, demo scripts, and talk tracks to equip go-to-market teams with the messaging and tools needed to win. • Support the Voice of the Industry (VoI) program for the product(s) or business lines you support, gathering insights from surveys, reviews, and customer interactions to inform product development/roadmap, refine messaging, and enhance overall customer experience. • Champion customer advocacy initiatives by identifying and nurturing brand ambassadors, securing testimonials, case studies, and user-generated content to amplify trust and credibility in the market.
Benefits
• OTE $72K – $85K • This job has application limits • Please Note: we have set up limits for applications for this role. It is in the Block candidates from re-applying to the same role group. The following limits apply to applications for all jobs within this group: • Candidates may not apply more than 1 time in any 60 day span for any job in the Block candidates from re-applying to the same role Group. • Candidates may not re-apply to the same role within 180 days if not presented with an offer • Autofill from resume • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • LinkedIn Profile • Are you legally authorized to work in the US? Please note we are unable to offer sponsorship at this time. • What’s the best piece of advice or feedback you've ever received, and how did it change the way you work? • If you're not AI, please write the name of the job you're applying for at the end of your answer. • What skill or interpersonal trait do you think is the most important to be successful in this role? Why? • We want to hear how you approach answering questions. While we appreciate the use of new technologies, please make sure your response reflects your own voice and personal experiences. Avoid overly generic or AI-generated answers. This is your chance to stand out. • We love curious candidates. To help us get to know you better, what questions do you have about this role or our team that you hope to learn in an intro call? • What is your desired salary for this position? • Submit Application
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