valerie-group - TikTok Ads Expert

• 4–5+ years of hands-on experience managing TikTok Ads, ideally within ecommerce or DTC businesses. • Proven experience scaling TikTok purchase/conversion campaigns and driving measurable revenue growth. • Strong understanding of TikTok Ads Manager, including campaign setup, targeting, bidding, budget allocation, optimisation, and reporting. • Deep understanding of TikTok's creative ecosystem, including UGC, creator-led content, short-form video, static, motion, hooks, and storytelling. • Proven experience developing and running structured creative and performance experiments. • Strong understanding of ecommerce performance metrics including ROAS, CPA, CAC, CTR, CPM, conversion rate, and profitability. • Experience with attribution, UTM tracking, pixel implementation, and conversion measurement. • Ability to audit TikTok accounts, identify performance gaps, and turn insights into clear optimisation actions. • Strong analytical and problem-solving skills, with the ability to connect campaign performance to broader business outcomes. • Excellent communication and collaboration skills across Creative, Analytics, Paid Media, and Brand teams. • Ability to work independently and take ownership in a fast-moving environment. • Experience scaling multiple ecommerce or DTC brands on TikTok. • Experience managing significant TikTok advertising budgets. • Experience with TikTok Shop or social commerce. • Experience working with creators, influencers, affiliates, or UGC networks. • Experience building creative testing frameworks or performance creative playbooks. • Experience across other paid media channels such as Meta, Google, or Pinterest. • Familiarity with Looker Studio, automation workflows, AI-driven optimisation, or advanced reporting systems. • Experience working within founder-led startups or high-growth businesses. • YOU PROBABLY SHOULDN'T APPLY IF... • You see TikTok Ads as campaign execution rather than a performance and growth function. • You rely on Creative teams to identify what to test instead of using performance data to guide creative decisions. • You are uncomfortable staying hands-on with campaign setup, optimisation, and troubleshooting. • You focus on ROAS alone without understanding CAC, conversion, and profitability. • You prefer repeating established campaign structures rather than continuously testing and learning. • You're uncomfortable operating in an environment where creative trends, algorithms, and priorities change quickly. • You rely on others to identify performance issues instead of proactively finding opportunities and risks. • The best time to join Valerie was yesterday. The next best time is now 🤓 • 👋Our Hiring Process • We want interviews to be valuable for both sides. Throughout the process, you'll meet the people you'll work with, learn more about the role, and get a chance to understand how we think and operate. • Our process typically includes: • Introductory conversation with our Talent team <> 30 mins • Hiring Manager interview <> 30-45 mins • Role-specific assessment or practical exercise (where applicable) • Cross-functional or stakeholder interviews <> 30-45 mins • Final conversation with leadership <> 30-45 mins • We'll always let you know what to expect before each stage. • 💪🏾What You Can Expect • Meaningful work with visible impact • High ownership from day one • Collaboration with experienced founders, operators, and specialists • A team that values curiosity, initiative, and continuous improvement • Competitive compensation and the tools you need to do your best work • Opportunities to grow as Valerie grows • VALERIE IS COMMITTED TO BUILDING AN INCLUSIVE WORKPLACE WHERE PEOPLE FROM DIFFERENT BACKGROUNDS, EXPERIENCES, AND PERSPECTIVES CAN THRIVE. WE HIRE BASED ON SKILLS, POTENTIAL, AND THE ABILITY TO CONTRIBUTE TO OUR TEAM.