valerie-group - Partnerships & UGC Specialist
Requirements
• 4–6+ years of experience in influencer marketing, UGC, creator partnerships, affiliate marketing, or performance creative. • Proven experience building and managing creator partnerships that generated measurable ecommerce or revenue outcomes. • Strong understanding of TikTok, Instagram Reels, YouTube Shorts, UGC formats, and creator-led content. • Experience sourcing, evaluating, outreaching, negotiating, onboarding, and managing creators end-to-end. • Strong understanding of performance-driven creator content, including hooks, angles, CTAs, storytelling, pacing, and creative testing. • Experience managing creator commercials, commissions, affiliate structures, licensing, usage rights, and whitelisting. • Experience working with affiliate codes, links, UTMs, discount codes, and creator-level attribution. • Strong understanding of ecommerce performance metrics including CTR, CVR, CPA, ROAS, revenue contribution, and content performance. • Ability to create clear, performance-led creator briefs and manage the content review and approval process. • Strong organisational and project management skills, with the ability to manage multiple creators, deliverables, and deadlines simultaneously. • Strong communication, negotiation, and relationship-building skills. • Agency experience is strongly preferred. • Experience working with DTC or ecommerce brands is preferred. • Familiarity with creator platforms such as Upfluence, Modash, Grin, Aspire, HypeAuditor, or similar tools. • Comfortable working cross-functionally with Creative, Paid Media, Analytics, Brand, and POD teams. • Experience building creator or affiliate programs from the ground up. • Experience managing high-volume creator outreach and scalable creator acquisition pipelines. • Experience with Spark Ads, whitelisting, paid amplification, and performance creative testing. • Experience working with celebrity talent, talent managers, or larger brand partnerships. • Experience across international creator markets. • Experience managing Shopify affiliate programs or similar ecommerce affiliate infrastructure. • Familiarity with WooCommerce, affiliate platforms, creator attribution, and performance reporting systems. • Experience building creator libraries, playbooks, benchmarks, and repeatable operating systems. • Experience using AI or automation to improve creator sourcing, outreach, briefing, reporting, or optimisation. • Experience working within founder-led startups or high-growth ecommerce businesses. • You probably shouldn't apply if... • You see influencer marketing primarily as gifting, PR, or brand awareness rather than a measurable growth channel. • You focus on follower counts and reach without understanding conversion and commercial performance. • You prefer coordinating campaigns rather than personally owning sourcing, outreach, negotiations, and execution. • You rely on creators or agencies to identify what content should be tested rather than using performance data to guide decisions. • You're uncomfortable negotiating commercials, commissions, licensing, or usage rights. • You prefer one-off influencer placements rather than building long-term creator relationships and scalable pipelines. • You are uncomfortable working at speed across multiple brands, creators, and campaigns. • You rely on others to identify performance issues instead of proactively finding opportunities and risks. • You're uncomfortable experimenting with new creator formats, platforms, tools, and AI-enabled workflows. • The best time to join Valerie was yesterday. The next best time is now 🤓 • 👋Our Hiring Process • We want interviews to be valuable for both sides. Throughout the process, you'll meet the people you'll work with, learn more about the role, and get a chance to understand how we think and operate. • Our process typically includes: • Introductory conversation with our Talent team <> 30 mins • Hiring Manager interview <> 30-45 mins • Role-specific assessment or practical exercise (where applicable) • Cross-functional or stakeholder interviews <> 30-45 mins • Final conversation with leadership <> 30-45 mins • We'll always let you know what to expect before each stage. • 💪🏾What You Can Expect • Meaningful work with visible impact • High ownership from day one • Collaboration with experienced founders, operators, and specialists • A team that values curiosity, initiative, and continuous improvement • Competitive compensation and the tools you need to do your best work • Opportunities to grow as Valerie grows • VALERIE IS COMMITTED TO BUILDING AN INCLUSIVE WORKPLACE WHERE PEOPLE FROM DIFFERENT BACKGROUNDS, EXPERIENCES, AND PERSPECTIVES CAN THRIVE. WE HIRE BASED ON SKILLS, POTENTIAL, AND THE ABILITY TO CONTRIBUTE TO OUR TEAM.
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