Affirm - Partner Marketing Lead

• Support the development and coordinate the execution of full-funnel co-marketing campaigns across categories and channels, including onsite, offsite, and affiliate. This includes supporting go-to-market plans, monthly planning, and cross-functional campaign delivery. • Build and nurture day-to-day marketing relationships with a set of merchant partners, identifying opportunities to improve performance and support growth. • Support the marketing strategy and campaign performance of assigned merchant partners, identifying opportunities to grow merchant investment and contribute to revenue, GMV, and performance goals. • Execute and optimize Affirm Marketing Solutions programs across onsite Marketplace placements, offsite media, affiliate, and emerging channels. • Analyze campaign performance and translate results into actionable insights and recommendations that improve future investment, iROAS, and program performance. • Serve as a merchant advocate and coordinate with internal cross-functional teams to improve execution, streamline processes, and share campaign learnings. • Coordinate inbound RFP requests, supporting the development of dedicated marketing plans and materials for prospective partners. • Help identify campaign targets based on business goals focused on acquisition, engagement, and loan takeup. • Work closely with the media agency, Growth Marketing, and Brand and Creative teams to coordinate media plans, creative briefs, and content development. • Support business-critical processes, including partner marketing budget tracking, the comprehensive co-marketing calendar, compliance submissions, and campaign documentation. • Leverage industry knowledge and research to contribute to vertical-specific marketing strategies and plans that support business goals. • What We Look For • What We Look For • 6+ years of experience in Partner, Performance, Affiliate, or Product Marketing. • Experience working with partners to develop plans and launch marketing programs across multiple media channels. • Experience with CPA, CPC, CPL, and CPM payment models. • A clear understanding of affiliate tracking models, tools, and platforms. • Analytical and data-oriented, with a focus on using performance metrics to build campaigns that deliver results. • Experience using performance analytics to identify insights and continuously optimize campaigns. • A commercial mindset, with experience identifying opportunities to grow partner investment and contribute to revenue and performance goals. • Excellent interpersonal and communication skills, with the ability to work effectively across teams. • The ability to influence others and coordinate resources and relationships to deliver strong results. • A motivated self-starter who looks for opportunities to share knowledge and improve how the team works. • An understanding of the paid media landscape, including cross-media strategy, planning, and measurement. • Experience writing creative briefs, testing creative, and adapting campaigns based on insights. • Experience working with online retail, merchandising, and customer acquisition. • Experience with both online and in-store retail marketing. • Experience marketing across North America, particularly the US and Canada, preferred. • Experience in the home, fitness, consumer electronics, or fashion industries is a plus. • Pay Grade - IEquity Grade - 5Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)USA base pay range (CA, WA, NY, NJ, CT) per year: $115,000 - $165,000USA base pay range (all other U.S. states) per year: $101,000 - $151,000Please note that visa sponsorship is not available for this position.#LI-Remote • Employees new to Affirm typically come in at the start of the pay range • $115,000 - $165,000 • $101,000 - $151,000 • Remote-first with flexibility built inAffirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an Affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience. • Remote-first with flexibility built in • Benefits designed for youOur benefits reflect our commitment to care, transparency, and flexibility. Here are a few highlights: