aCommerce - Lead - Communication Planning and Strategy
Requirements
• Minimum 5 years of experience in Communication Planning, Content Strategy, or Live Stream Management. • Platform Specialist: At least 2 years of hands-on experience specifically with TikTok or Ecommerce platforms (Shopee, Lazada), with a focus on Live Streaming and tactical campaign management. • Tactical Creativity: Proven track record of creating content or live mechanics that drive immediate commercial results (Drive Revenue). • Ecommerce Insight: Deep knowledge of the TikTok/Marketplace ecosystems, algorithm trends, and audience behaviors. • Analytical Thinking: Strong ability to turn live stream data/metrics into actionable strategy pivots to ensure profitability. • Strategic Communication: Excellent presentation and storytelling skills in both Thai and English. • Agility & Accountability: A self-starter who thrives in a fast-paced environment and takes 100% ownership of project success (Result Oriented).
Responsibilities
• Live Tactical Strategy: Lead the end-to-end communication planning for Live Streaming (TikTok, Shopee, Lazada), focusing on high-conversion scripts, flows, and tactical hooks. • Live Tactical Strategy • Creative Growth Mechanics: Develop and pilot new, out-of-the-box creative tactics and interactive mechanics to drive immediate GMV improvement and engagement. • Creative Growth Mechanics: • Brand Strategy Customization: Tailor communication plans for each brand partner to ensure their unique value proposition drives sustainable sales growth. • Brand Strategy Customization: • Planning & Organizing: Oversee the live streaming calendar and coordinate with KOLs, production, and brand teams to ensure all plans are delivered on time with zero missed deadlines. • Planning & Organizing: • Performance Analysis: Use analytical thinking to evaluate live stream data, identifying key drivers for revenue and areas for profitability optimization. • Performance Analysis: • Result-Oriented Execution: Take full accountability for campaign outcomes, ensuring all tactical communication leads to measurable business growth and "WOW" service standards. • Result-Oriented Execution:
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