Synack - Senior Manager, Demand and Growth Marketing
Requirements
• 8–12+ years of experience in growth marketing and demand generation in B2B SaaS environments (cybersecurity preferred) • Ability to operate strategically and be hands-on • Exposure to, and interest in, using AI agents to make yourself and your team more efficient • Driving pipeline and revenue growth • Scaling multi-channel demand programs • Turning strategy into measurable growth • Optimizing performance at scale • Funnel metrics (MQL → SQL → Closed Won) • Conversion optimization • Campaign performance management • AI optimization • Google Analytics (GA4) • Paid media platforms • Ready to join us? • Ready to join us? • Synack is committed to embracing diversity. Our people are our strength. Each addition to our team is an opportunity to grow and diversify our ideas, experiences, and viewpoints. Synack strives to be inclusive of all people. • As a candidate, Synack cares about your privacy. Please view our candidate privacy policy here. • This position has responsibility to ensure Synack’s security and privacy posture is maintained. • $155,000 - $175,000 Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. The compensation package for this position may also include equity, and benefits. For more details about our benefits, please see here. Then for the Employer code, enter: synack • $155,000 - $175,000 • synack
Responsibilities
• Demand Generation & Pipeline Growth: • Own end-to-end demand generation strategy across: • Organic (SEO, content distribution) • Partner and ecosystem channels • Drive qualified pipeline (MQL → SQL → revenue) • Campaign Strategy & Execution: • Translate messaging (from PMM) into high-performing, multi-channel campaigns • Define campaign themes, targeting, and channel mix • Ensure consistency and impact across Digital, Field, and Partner programs • Website & Conversion Optimization: • Improve conversion rates (demo requests, contact us, free trial), engagement (time on page, bounce rate), user journeys and navigation • Partner with SEO and web resources to increase high-intent traffic and improve funnel performance • Performance Marketing & Analytics: • Pipeline contribution • Conversion rates • Channel performance • Cost efficiency (CAC, ROI) • Ensure decisions are data-driven and outcome-focused • Channel & Lifecycle Optimization: • Paid acquisition (search, social, display) • Email and lifecycle marketing • Retargeting and nurture programs • Account-based and high-intent campaigns • Alignment with Product Marketing & Brand • Partner with Product Marketing to activate messaging frameworks in campaigns and ensure correct targeting and use case alignment • Partner with Brand to ensure consistent execution across all channels and scale creative production efficiently • Here's what success looks like • Consistent growth in qualified pipeline and revenue contribution • High-performing campaigns across channels • Strong website conversion and engagement metrics • Clear visibility into performance, ROI, and optimization opportunities • Tight alignment between strategy, execution, and results
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT