hatch - Senior Growth Marketing Manager (B2B)
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Requirements
• 6–7 years of marketing experience, with the majority in growth marketing, demand generation, or performance marketing roles at B2B SaaS companies. • Proven track record executing and optimizing full-funnel programs in a sales-led (SLG) environment, with experience incorporating product-led growth (PLG) tactics. • Deep fluency in B2B buying cycles—you understand how committees buy, how deals progress, and what levers to pull at each stage. • Expert-level proficiency in HubSpot (or similar marketing automation platforms like Marketo) for campaign orchestration, lead scoring, and lifecycle management. • Hands-on experience managing and optimizing paid campaigns in Google Ads, LinkedIn Ads, Meta/Facebook/Instagram, and programmatic channels (programmatic out-of-home a plus). • Strong grasp of analytics tools like Google Analytics 4 (GA4), Mixpanel, Amplitude, or similar; comfortable pulling your own reports and building dashboards. • Working knowledge of technical SEO principles and tools (e.g., Screaming Frog, SEMrush, Ahrefs). • Bonus: SQL or other data querying skills; experience with enrichment tools and intent data platforms. • MINDSET & APPROACH • Data-native: You live in the metrics. You can design experiments, interpret results, and translate findings into actionable next steps. • Customer-centric: You understand the jobs-to-be-done framework and use insights to inform messaging and targeting. • Bias toward action: You'd rather launch and learn than wait for perfection. You move fast, test rigorously, and iterate based on what the data tells you. • Strategic + executional: You can build the plan and roll up your sleeves to execute it—writing ad copy, building email workflows, pulling reports, whatever it takes. • Collaborative influencer: You can align cross-functional stakeholders (Sales, Product, CS, Engineering) around shared goals. • OUTCOMES YOU'VE DRIVEN • Drove measurable improvements in MQL or pipeline creation through channel optimization and funnel improvements. • Reduced CAC or improved payback period through rigorous testing and reallocation of spend. • Executed ABM or signal-based programs that generated measurable pipeline from target accounts. • Built lifecycle nurture programs that improved lead-to-opportunity or opportunity-to-close conversion rates.
Responsibilities
• LIFECYCLE MARKETING & LEAD NURTURING • Build and manage multi-channel email programs that move prospects through the funnel—from first touch → meeting booked → closed-won. • Create nurture streams for inbound leads, demo no-shows, trial users, and cold prospects, using behavioral triggers and segmentation. • Execute re-engagement campaigns for aged leads and dormant opportunities to bring pipeline back to life. • Partner with Sales to refine lead quality, speed-to-contact, and conversion rates. • PERFORMANCE MARKETING & PAID MEDIA • Execute and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta/Facebook/Instagram/Threads, and programmatic channels (including programmatic out-of-home). • Hit traffic, MQL, and opportunity creation targets while driving down CAC and improving payback period. • Run A/B and multivariate tests on creative, messaging, landing pages, and audience targeting to improve conversion at every stage. • ACCOUNT-BASED MARKETING (ABM) & SIGNAL-BASED GROWTH • Build and execute scaled ABM campaigns that use intent signals (e.g., hiring triggers, competitive switches, funding events) to identify and reach high-value accounts. • Use data enrichment and automation to reach decision-makers at accounts showing buying intent. • Create "always-on" programs that respond dynamically to market signals rather than static target lists. • PIPELINE MANAGEMENT & REPORTING • Manage and optimize the B2B funnel: visits → MQLs → meetings → opportunities → closed-won ARR. • Build dashboards that provide visibility into channel performance, campaign ROI, CAC, LTV, and pipeline velocity. • Collaborate with Sales leadership on lead scoring, routing, and SLAs. • DARK SOCIAL & COMMUNITY-LED GROWTH • Execute strategies to tap into high-intent channels where B2B buying conversations happen—LinkedIn engagement, Slack communities, and referral networks. • Build programs that activate customer advocates and drive word-of-mouth pipeline. • Implement tracking to surface dark social's contribution to pipeline. • TECHNICAL SEO & ANSWER ENGINE OPTIMIZATION (AEO) • Partner with Product and Engineering to optimize the technical foundation of Hatch's organic search presence—site structure, schema markup, page speed, and crawlability. • Ensure Hatch surfaces in both traditional search engines (Google) and emerging answer engines (ChatGPT, Perplexity, Gemini). • CROSS-FUNCTIONAL COLLABORATION & EXPERIMENTATION • Work with Product Marketing to translate positioning into high-performing campaigns. • Collaborate with Customer Success on upsell and expansion campaigns. • Partner with Product and Engineering to test product-led growth (PLG) motions like self-serve trials and in-product CTAs. • Run experiments, document learnings, and build playbooks the go-to-market team can leverage.
Benefits
• Massive market opportunity: We serve 2,000+ businesses and just scratched the surface. With Yelp's backing, we're scaling fast. • Real impact: The campaigns you build will directly drive pipeline, revenue, and company growth. You'll see your work show up in the numbers—weekly. • Autonomy + impact: You'll have significant ownership over execution, budgets, and results—with room to influence strategy. • Work with cutting-edge AI: You'll be marketing a product that's genuinely transformative in the marketing realm—our customers see 4X higher response rates, 2X faster replies, and millions in revenue impact. • What Success Looks Like in Year One • Month 1–3: Audit current programs, identify quick wins, and launch your first round of experiments. Build reporting dashboards and align with Sales on lead quality and routing. • Month 4–6: Scale what's working. Launch or relaunch ABM and lifecycle programs. Optimize paid spend and improve conversion rates across the funnel. • Month 7–12: Hit quarterly pipeline targets. Document and scale repeatable playbooks. Become the go-to expert on B2B growth at Hatch. • What you'll get: • Effective your first day: Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan
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