authentic8 - Senior Growth Marketing Manager
Requirements
• A "player-coach" mindset. You are equally comfortable setting the high-level growth strategy and rolling up your sleeves to execute campaigns, analyze data in GA4, and build reports in Salesforce. • 5+ years of experience in demand generation, growth marketing, or performance marketing, preferably within the cybersecurity or enterprise SaaS industry. • Bachelor's degree in Marketing, Business, Communications, or related field • A genuinely AI-first marketer. You are deeply performance-oriented and have hands-on experience using AI tools to fundamentally improve segmentation, targeting, campaign production (copy, graphics, etc.), testing, lead nurture, reporting, and funnel optimization. • Experience marketing to technical audiences like CTI, SOC, and OSINT professionals. You understand how to craft compelling messages that resonate with their specific needs and pain points. • A proven track record of building and scaling successful full-funnel marketing programs that have demonstrably impacted not only lead generation but also customer retention and expansion (LTV). • Deep, hands-on expertise with the modern B2B marketing tech stack, including LinkedIn Campaign Manager, Google Ads, Reddit Ads Manager, GA4, Salesforce, Semrush, and Marketo (or a similar marketing automation platform). • A relentless "test-and-learn" mindset and a high degree of comfort operating in a fast-moving, dynamic environment. • A highly analytical and data-driven approach. You have a passion for marketing attribution and cohort analysis, and you use data to make and justify decisions.
Responsibilities
• Build a smarter, faster demand engine, architecting and executing a full-funnel strategy to drive sustainable growth. • Own and optimize the entire customer lifecycle, from initial awareness and acquisition to customer activation, retention, and expansion. • Design and execute persona-based and use-case-based campaigns that speak directly to the unique needs of prospective customers. • Develop and manage targeted marketing campaigns for our existing customer base to increase product adoption, drive upsell/cross-sell opportunities, and cultivate brand advocates. • Leverage AI to enhance every stage of the funnel, from improving segmentation and targeting, to accelerating campaign production and testing, to optimizing lead nurture and reporting. • Build and manage a sophisticated email marketing engine for both prospects and customers, including AI-powered nurture programs and campaigns that drive revenue. • Champion a culture of continuous, data-driven improvement by constantly analyzing campaign performance, user behavior, and cohort data to identify optimization opportunities across the entire lifecycle. • Collaborate closely with Product Marketing, Content Marketing, Product Management, Sales, and Customer Success teams to ensure a cohesive customer experience and tight alignment on growth initiatives.
Benefits
• $155,000 - $180,000 Plus Bonus & Equity • Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. • Authentic8 Core Values & Principles: • Integrity: We apply our best efforts. We are honest with and accountable to others. • Mission-Focused: We clearly define and communicate our goals and do not stray in the pursuit of our objective. • Respect: We value and respect the ideas and experience our diverse backgrounds bring us. Positive consideration of differing viewpoints makes us stronger. • We are collaborative: We recognize the best work is the product of teams. We must each be reliable and expect to rely on others. • We are transparent: By operating with common information and understanding we ensure that we are aligned. • We find innovative solutions: We seek innovative solutions not as a buzzword but as a means to solve difficult problems with zeal, efficiency and quality. • We take ownership: We are responsible for our actions, our reputation and our business. • Authentic8 offers competitive benefits, including medical, dental and vision, flexible PTO, a 401k program and stock options. • It is the policy of Authentic8 to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
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