Kraken - Performance Marketing Manager

• Our in-house performance channel leads play a critical role bridging growth strategy and hands-on channel experimentation—bringing analytical rigor, creativity, and curiosity to uncover incremental growth in support of our acquisition efforts across the entire Kraken suite of products. • 5+ years of hands-on performance marketing experience • Experience in consumer tech products with a focus on transactional goals and demonstrated ability to optimize campaigns beyond the initial install or sign up. • Comfortable with analytics tools, attribution models, and performance metrics. • Strong communication skills to simplify complex learnings for stakeholders. • Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch. • Curious & experimental: Constantly exploring what’s next in paid growth. • Excellent project management skills with the ability to manage multiple projects simultaneously. • Entrepreneurial mindset and a self-starter; able to work both independently and in a team environment. • Data-driven: Strong ability to model performance, assess signal, and kill tests quickly. • Comfortable with ambiguity: Thrives in fast-paced, high-growth environments. • Crypto native and/or crypto/web3 experience strongly preferred. • Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. • Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. • We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. • Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto! • We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.