walrus - Integrated Marketing Lead
Requirements
• 6 – 9 years of experience in integrated, social, or growth marketing, with demonstrated ownership of B2B brand social channels. • Experience running influencer programs, including paid partnerships with B2B thought leaders, agency management, contracts, and budget. • Hands-on paid or growth marketing experience, including shaping strategy, reviewing performance against pipeline, lead, and signup targets, and working with agencies or contractors who run day-to-day execution. • Experience supporting events, including merch, on-site activations, and guerrilla marketing. • Experience running partner or co-marketing campaigns with enterprise customers or ecosystem partners. • Proven B2B marketing experience, ideally with enterprise audiences. • Experience running social listening and translating insights into content and campaign decisions. • Experience supporting executive or leadership communications on social. • Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines. • Excellent written and verbal communication skills. • Proficiency in marketing tools and platforms, such as social media management and listening tools, paid ad platforms, analytics tools, and content management systems. • Experience building AI workflows for marketing content and operations is a plus. • Solid understanding of digital marketing principles, including copywriting, SEO, PPC, and analytics. • Creative thinker with strong problem-solving skills and attention to detail. • Ability to work independently and as part of a team in a fast-paced environment. • Willingness to travel approximately 15% of the time.
Responsibilities
• Campaigns & Launch Support: • Plan and execute social media-led campaigns from concept through measurement. • Support partner and product-led launches with coordinated social, influencer, and paid promotion. • Assist in the planning, execution, and tracking of integrated marketing campaigns across digital, social, paid, influencer, and events. • Execute ad-hoc partner and product launches as needed, moving quickly without sacrificing quality. • Coordinate with the growth marketing contractor so paid campaigns support key launches and campaigns. • Explore, evaluate, and manage the brand's entry and presence on new and emerging social platforms. • Run social listening to track sentiment, surface trends and conversations, inform content and campaign strategy, and bring community and customer feedback back to Product and other teams. • Own daily social management and content creation across all Walrus channels, written for enterprise decision-makers, business press, and credible builders. • Build and scale the Walrus YouTube channel by developing a content roadmap, managing uploads, and optimizing content for maximum reach. • Build and maintain a formulaic content schedule — a repeatable cadence of content formats and series that keeps channels consistently active. • Write and edit compelling social copy tailored to various channels and audiences. • Own channel-level voice guidelines so tone stays consistent across LinkedIn, X, YouTube, and other channels. • Partner with the Content and Community teams to turn builders' usage of Walrus products into human-centered use-case content. • Own the organization, scheduling, and execution of Walrus-hosted X Spaces. • Amplify executive communications across social channels, working closely with the Comms and Exec Social teams. • Work with the executive ghostwriter on leadership's social presence, advising on content strategy, timing, and engagement. • Influencer Marketing: • Build and run a B2B influencer program, identifying and managing relationships with thought leaders and creators to extend campaign reach and credibility. • Own paid influencer partnerships with B2B thought leaders, including the program budget, contracts, and day-to-day management of the influencer agency. • Coordinate influencer content for campaigns, launches, and events, and measure its impact. • Support the Head of Integrated Marketing on event execution, and get pulled into general event operations as needed. • Own how the brand shows up at events, including merch, guerrilla marketing, and influencer activations on-site. • Own the brand's digital presence around events, including social activation that drives awareness and attendance before, during, and after each event. • Travel to events as needed (approximately 15% travel). • Partner Marketing: • Own select partner marketing campaigns with enterprise customers and ecosystem projects, from planning through reporting. • Support co-marketing with partners, including joint announcements, customer stories, and case studies. • Run partner campaigns across Walrus' owned channels, including social, YouTube, and X Spaces. • Work with the Partner Marketing team on partner priorities, timing, and messaging. • Growth Marketing: • Help set growth marketing strategy and define how growth marketing works with the rest of the Integrated Marketing team. • Work with our growth marketing contractor (about 20 hours per week), who executes and manages day-to-day paid ad operations. • Review paid performance and data regularly against pipeline, lead, and developer signup targets, and make sure ads are updated according to best practices and the latest results. • Ensure messaging and brand cohesion across all paid campaigns. • Project Management, Collaboration & Communication: • Manage marketing projects from conception to completion, working with stakeholders across multiple teams to ensure timely delivery. • Maintain project and editorial schedules and track progress to ensure timely delivery of all campaign elements. • Build and share AI workflows and tools that speed up content production and campaign execution without lowering quality. • Work closely with cross-functional teams, including Design, DevRel, Education, Content, Community, Growth, Product Marketing, Partner Marketing, and Comms, to align marketing efforts with business objectives. • Communicate effectively with team members, stakeholders, and external partners to ensure cohesive and consistent messaging.
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