thumbtack - Director, Public Relations
Responsibilities
• Define and own a PR strategy built for a brand in motion, one that moves with the narrative, anticipates the media landscape, and isn't afraid to pioneer spaces without a roadmap • Serve as the senior voice and strategic lead for all earned media, narrative development, and crisis management working to connect Thumbtack's why to stories that resonate across consumer, trade, and corporate channels • Lead integrated comms campaigns end to end: from story development and spokesperson prep through pitch execution and coverage analysis • Build, hire, and develop a high-performing team and agency ecosystem, attracting talent who shares a bias for bold, intentional storytelling • Design and continuously improve workflows, messaging frameworks, and rapid-response systems that enable speed and creative conviction • Operate as a strategic business partner to senior stakeholders focusing on shaping narrative proactively and building the function’s credibility as a driver of business outcomes, not as an executor of comms tasks • Foster a culture of accountability, creative risk-taking, and resilience while role modeling Thumbtack's values and leading through change • IN ORDER TO BE SUCCESSFUL, YOU MUST BRING • 10+ years of experience in public relations, communications, or earned media, with 3+ years of demonstrated people leadership • A track record of building (not just executing) PR strategy with examples of work that challenged norms and/or created new narrative territories • The instinct and courage to operate without a pre-existing playbook, and the discipline to build one that others can follow • Fluency in how stories move through a modern media landscape (inclusive of how earned media interacts with algorithmic discovery, AI-generated summaries and shifting audience trust) and the judgement to navigate it with clarity and conviction • Strong editorial judgment and the ability to identify, shape, and protect stories that are genuinely differentiated • A leadership style that raises the ambition of the people around you, someone who changes how a company thinks, not just what it does
Benefits
• For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $227,800 - $294,800 • For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $204,900 - $265,100 • For candidates living in all other US locations, the expected salary range for this role is currently $193,800 - $250,800 • Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. • Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. • Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: [email protected]. • If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/. • We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes. https://careers.thumbtack.com/recruiting-scams
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