ispeedtolead - Funnel Strategist
Requirements
• 3+ years building high-converting funnels and landing pages in a direct-response environment, with real revenue attached to your work. • Deep understanding of direct-response marketing and conversion psychology — you can name why a page converts, not just that it does. • Hands-on with funnel builders like ClickFunnels, GoHighLevel, Webflow, or equivalent — you build, you don't brief. • Working knowledge of Meta Ads, Google Ads, and core funnel metrics (CPL, CPA, CVR, CAC, ROAS) — you optimize with traffic teams, not around them. • Shipped and analyzed A/B tests where the result actually changed the next decision. • Strong copywriting for landing pages, lead magnets, and hooks — sharp, benefit-driven, no fluff. • English C1+; our market is US-based and every headline, hook, and CTA must land with American buyers. • AI-first by default — if you are not using AI to 3x your funnel, copy, and asset output, you will be behind. • High ownership and strong decision-making in ambiguous, fast-moving environments. • Experience in lead generation, marketplace, real estate, coaching, or high-ticket B2C/B2B funnels. • Track record scaling paid spend profitably alongside a media buyer, not just optimizing organic. • Experience with VSLs, webinars, and long-form direct-response mechanisms. • Familiarity with AI-driven copy, page generation, and creative iteration workflows. • Design sensibility strong enough to ship a clean page without waiting on a designer.
Responsibilities
• Build complete funnels from scratch — opt-in pages, lead magnet flows, webinar/VSL funnels, call-booking funnels, and follow-up sequences — end-to-end, not in pieces. • Create and test new marketing angles, hooks, and offers on a continuous cadence, not in quarterly batches. • Develop lead magnets that convert cold traffic into qualified leads the sales team actually wants to call. • Build funnels that consistently generate booked calls for sales, and own the number — not just the pages. • Reverse-engineer competitor funnels weekly, identify what's working, and ship an improved version before the trend cools. • Adapt proven funnel concepts from adjacent industries into our market instead of reinventing from zero. • Launch experiments fast, analyze performance with the traffic team, kill weak ideas without ego, and scale winners aggressively. • Pair tightly with paid media, sales, and design — no over-the-wall handoffs; you stay in until the funnel is live and measured. • Track CPL, CVR, show rate, and booked-call rate per funnel and know which lever to pull before it becomes a problem. • This is not for you if • You maintain a few landing pages and call it a funnel strategy. • You need a brief, a designer, and a developer before you can ship anything. • You've never watched your own funnel burn ad spend in real time and had to fix it same-day. • You call yourself a "growth strategist" but have never built a page yourself. • You want to A/B test button colors instead of offers, hooks, and mechanisms. • You want the winning angle handed to you — finding it is the job. • What we expect from you (first 3 months) • We don't do long onboarding: access on day one, context in days, a live funnel in week one. • End of week 1: you have audited every live funnel, mapped current CPL and booked-call economics end-to-end, and identified the top 5 leaks with evidence. • End of month 1: you have shipped your first new funnel from scratch, launched at least 3 angle/hook/offer tests against the current control, and killed or scaled based on results. • End of quarter 1 (the bar): at least one new funnel is beating the control and running on scaled paid spend, a competitor-informed funnel is live, and the concept-to-live-funnel turnaround is established at under 7 days.
Benefits
• Impact: Own the funnel layer of a product-led, AI-powered marketplace where your work directly compounds paid spend into revenue. • Autonomy: High ownership, low bureaucracy, and real authority over funnel direction and testing roadmap. • Flexibility: Remote-first culture with flexible hours and async-friendly communication. 4+ hour overlap with Asia/Dubai required for weekly reviews. • Compensation: Competitive fixed base salary above the market average. • Team: Join a smart, passionate team that moves fast, supports each other, and builds cool stuff. • Time Off: 15 paid vacation days plus 5 paid sick days annually. • Growth: Unlimited learning policy — paid courses, books, and growth resources. • AI-Heavy Environment: AI is deeply embedded across prospecting, research, and workflows. • Ownership: Real decision-making power and direct ownership of your outcomes. • Location: Ukraine (Remote), 4+ hour overlap with Asia/Dubai
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