Fresh Prints - Growth Strategist

• Own how Fresh Prints engages with customers throughout their relationship with us, from their first interaction to becoming loyal, repeat customers. • Develop thoughtful customer journeys that bring together content, communication, offers, personalization, and outreach to move customers toward the next meaningful action. • Own the strategy, messaging, and execution of customer communications across email, SMS, automated journeys, and promotional programs. • Build experiences around key customer moments, including onboarding, first purchases, post-purchase engagement, repeat purchases, reactivation, and win-back. • Develop more personalized approaches for our highest-value customers, including targeted campaigns, gifting, exclusive programs, and coordinated outreach with account-facing teams. • Create compelling content that customers actually want to engage with, from subject lines and SMS messages to promotional concepts and personalized pitches. • Work closely with Brand and Creative to make sure everything we put in front of customers feels relevant, engaging, and distinctly Fresh Prints. • Turning Strategy Into Results • Take ideas from insight to execution. You'll be expected to develop the strategy, build the plan, and make sure it actually happens. • Own performance across the experiences and programs you build, using engagement, conversion, retention, repeat purchase behavior, revenue, and customer value to measure success. • Develop a disciplined approach to experimentation, constantly testing messaging, offers, timing, audience selection, and customer experiences. • Look beyond surface-level metrics to understand what's actually driving performance and what needs to change. • Use our marketing technology, customer data, automation platforms, and AI tools to build and improve programs efficiently. • Maintain strong execution standards across customer communications, including segmentation accuracy, deliverability, list health, testing, and quality control. • Build processes, playbooks, and systems that allow successful programs to scale without requiring constant manual intervention. • Making Growth a Company-Wide Effort • Work closely with Sales, Marketing, Creative, Data, Tech, and Operations to turn customer insights and growth opportunities into coordinated action. • Influence how different teams engage with customers when changes are needed to improve retention, expansion, or the overall customer experience. • Bring a clear point of view on where we should focus, what we should test, and what we should stop doing. • Make the business case for new initiatives, align stakeholders, and drive execution even when the people involved don't report to you. • Help build a more connected approach to customer growth, where every interaction contributes to a stronger long-term relationship. • You're a marketer first. You understand people, what motivates them, and how to turn that understanding into messaging and experiences that drive action. You can write a great subject line as comfortably as you can design a customer growth strategy. • You're a marketer first. • You think in customer journeys, not marketing channels. You don't see email, SMS, or account-based programs as separate worlds. You see different ways to engage different customers based on what they need and what they're worth to the business. • You think in customer journeys, not marketing channels. • You're commercially minded. You understand that engagement is a means to an end. You're constantly thinking about how your work influences purchases, retention, revenue, and long-term customer value. • You're commercially minded. • You're both strategic and hands-on. You enjoy figuring out the big picture, but you're equally comfortable rolling up your sleeves to write the copy, build a journey, launch a test, or troubleshoot a problem. • You're both strategic and hands-on. • You're curious about customers. You don't assume you know what people want. You ask questions, study behavior, challenge assumptions, and use what you learn to build better experiences. • You're comfortable with ambiguity. You don't need a detailed playbook to get started. You can take an unclear opportunity, develop a strong point of view, and create a path forward. • You're comfortable with ambiguity. • You know how to bring people along. You can challenge ideas, communicate clearly, and work across teams to get things done without relying on formal authority. • You know how to bring people along. • 3+ years of experience in growth marketing, lifecycle marketing, CRM, retention, customer growth, or a related role. • Demonstrated experience owning marketing initiatives end-to-end, from identifying opportunities and developing strategy to execution and performance analysis. • Strong marketing instincts and writing ability, with experience creating messaging, campaigns, or customer experiences that drive measurable action. • Experience working with customer segmentation, behavioral data, and lifecycle journeys. • Strong analytical skills and comfort using data to understand customer behavior, evaluate performance, and make decisions. • Experience improving conversion, customer engagement, repeat purchases, retention, or revenue through marketing initiatives. • Ability to work cross-functionally and independently drive projects from concept to completion. • Experience with SMS, account-based marketing, loyalty programs, or high-value customer engagement is a plus. • Experience in B2C, DTC, e-commerce, or businesses with repeat-purchase behavior is strongly preferred. • Above all, we're looking for someone who combines great marketing instincts with strong strategic thinking and the ability to execute. Someone who can look at how we engage with customers today, see what we could be doing better, and take ownership of making it happen.