maneuver-marketing - Growth Strategist
Requirements
• At least 3 to 7 years of relevant experience working with DTC brands as a media buyer / Growth Strategist. • Strong “builder” desire - we built our brand to 9 figures in revenue profitably with ~30 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture. We aim to build the brand to 10 figures by the end of the decade, and this requires a strong sense of commitment to build something together with like-minded people. • Strong analytical skills - ability to work with data, analyze metrics as a system, and understand the right marketing levers to improve results and performance. • Persuasion skills - Some experience in direct response copywriting and persuasion principles - including but not limited to Robert Cialdini, Dan Kennedy, Eugene Schwartz, Gary Halbert, etc. • Strong media buying skills - experience managing at least $30-100K a day in ad budget profitably with deep performance marketing skillsets. • Strong project management skills - ability to identify outcomes, develop plans, and implement initiatives to achieve the outcomes, while iterating along the way with real-time data and feedback to improve the plan and execution. The ability to stay on top of multiple initiatives at one time, without sacrificing quality, is valuable • Strong project coordination skills - ability to work with multiple partners, both inside and outside of the organization, while keeping projects running smoothly and according to timelines • Other important soft skills - resourcefulness, organization, independent, problem-solver • Other important hard skills - interest in creative performance and testing, persuasion, and general marketing skills • WORK ARRANGEMENT • This is a full-time position with a remote work arrangement • We work Monday to Friday, 10am to 7pm SGT (GMT+8) and you will be required to coordinate with the team for at least 3 overlap hours a day in the SGT timezone • Preferably time zones are between GMT and GMT+2.
Responsibilities
• STRATEGIC GROWTH PLANNING & OPPORTUNITY DISCOVERY • You’ll own the development and iteration of Meta-led growth strategies grounded in first principles, real-world data, and deep DTC competitive intelligence. • Identify bottlenecks and opportunities through structured root-cause analysis across creative, media, offer, funnel, and product positioning. • Systematically uncover under-tapped or untapped opportunities by reverse-engineering winning DTC products and offers across Google Search, Amazon, Shopify, Meta, YouTube, and adjacent channels. • Analyze why products sell well (positioning, mechanism, claims, pricing, bundles, merchandising, distribution) and map those learnings to Maneuver’s products to unlock new markets, angles, and growth paths. • Prioritize high-leverage initiatives that balance short-term profitability with long-term strategic breakthroughs (new positioning, new audiences, new use cases). • Act with urgency to gather new signals, test hypotheses, and adapt strategy in-market. • Ruthlessly focus team energy on the highest-ROI initiatives that move core business metrics. • DEEP MARKET & CUSTOMER RESEARCH • You’ll lead a continuous discovery process that directly informs positioning, creative direction, funnel strategy, and media execution. • Conduct social listening across Facebook Groups, Reddit, TikTok, Pinterest, reviews, and UGC ecosystems to surface pains, unmet needs, objections, and language patterns. • Dive into product‑level inputs (clinical studies, ingredient claims, AOV/LTV trends, customer reviews, refunds, CX tickets) to sharpen value propositions and positioning. • Run deep competitive audits using tools such as Meta Ad Library, Atria, Transparency Center, VidTao, Google Search, and Amazon to identify messaging gaps, offer structures, and creative patterns. • Triangulate qualitative and quantitative insights into clear strategic actions that unlock growth. • Design and manage high-performance Meta ad systems that balance testing discipline with scalable performance. • Architect account structures, naming conventions, and testing frameworks for clean data capture and fast learning. • Execute and evolve bid strategies (Cost Cap, minROAS, Bid Cap, Highest Volume, Accelerated Bid Cap) based on signal quality, scale phase, and business context. • Build creative testing matrices and scale frameworks (ABO/CBO/ASC setups, budget ramps, funnel staging, whitelisting). • Ensure delivery systems and media execution align tightly with strategic hypotheses and growth objectives. • CREATIVE STRATEGY & MESSAGING ARCHITECTURE • You’ll provide a bird’s eye view of the creative and messaging ecosystem, ensuring alignment across teams and funnel stages. • Co-own the high‑level creative roadmap across TOF / MOF / BOF / Buyer stages with the copywriter and creative strategist • Map current messaging by awareness level and sophistication, identifying gaps, redundancies, and misalignment. • Assess whether ads, offers, and funnels are congruent with the intended messaging strategy at each stage. • Co‑own messaging architecture with the copywriter and creative strategist, helping segment and prioritize messaging buckets such as, but not limited to: • Authority / expert‑led • Founder / brand story • Mechanism‑led education • Objection handling • Social proof & validation • Use in‑market performance signals to continuously refine angles and creative direction. • FUNNEL STRATEGY, CRO & PROJECT OWNERSHIP • You’ll own funnel strategy, CRO direction, and end‑to‑end project execution. • Identify funnel bottlenecks and CRO opportunities in partnership with media buyers, creative strategists, and copywriters. • Define what should change and why (structure, messaging emphasis, flow, offer presentation), and translate that into clear briefs for copywriters and designers. • Collaborate with tech team members to implement changes once copy and mock‑ups are finalized. • Own projects end‑to‑end: scoping, prioritization, implementation, QA, launch, and post‑launch monitoring. • Ensure tight feedback loops post‑launch, with media buyers monitoring test performance and providing analysis to inform next iterations. • You’ll act as the connective tissue between strategy, media, creative, CRO, and cross‑functional partners. • Provide high‑signal strategic and CRO briefs aligned on performance goals and compliance considerations. • Partner closely with creative strategists, copywriters, and designers to ensure creative execution reinforces strategy. • Collaborate tightly with media buyers on test design, optimization feedback, and learning agendas. • Bring awareness to upstream partners (tech, supply chain, CX, retention) early to de‑risk initiatives and accelerate execution. • Build a high‑ownership culture with clear rituals, accountability, and feedback systems. • DATA FLUENCY & PERFORMANCE OPTIMIZATION • You’ll turn data into decisions and ensure learning compounds over time. • Design and interpret measurement frameworks (incrementality tests, attribution rules, holdouts) to guide investment decisions. • Read metric pairs (CTR vs CVR, ROAS vs MER, AOV vs CAC) to isolate constraints and form clear hypotheses. • Run regular performance cadences, documenting learnings and driving decisive pivots based on thresholds. • Think in numbers—tracking CAC, ROAS, AOV, LTV, and confidently making ROI‑based calls in real time. • HOW YOU’LL SUCCEED • Maneuver is an OKRs, KPIs & data-driven company, we are not Mad Men (Well, not all), but Math Men. As a result, a number of metrics will constitute the basis of your performance and success within this role and the company: • New customer sales and revenue, measuring Meta’s impact across all distribution channels • Advertising efficiency in terms of return on ad spend • New marketing capabilities built with significant positive ROI
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