Power Digital - Group Director, Consumer Services
Requirements
• Department leadership and management experience required — has led Account Directors or senior marketers as direct reports • 10+ years of leadership experience in a digital marketing agency, with lead-generation client work across personal finance, home services, hospitality, or other D2C verticals at the AD level or above • Experience managing a P&L for profitable growth • Deep marketing fluency in lead-gen funnels — cost-per-lead, cost-per-acquisition, call tracking, speed-to-lead, and the marketing-to-sales handoff; understands where that connection breaks down (e.g., a lead quality issue that isn't actually a marketing problem) and how to fix it structurally • Channel and program strategy expertise — has built or overseen local and multi-location paid search, local SEO, and call-driven marketing programs, not just supervised execution • Measurement expertise: attribution methodology for offline conversions such as calls, bookings, and in-store or in-home visits, where common models fall short for multi-location or regulated lead-gen businesses, and how to present alternative methodologies to a skeptical CFO or finance stakeholder • Familiarity with regulatory and compliance considerations relevant to lead-gen verticals (e.g., TCPA, state licensing in personal finance) and how they shape campaign and call-handling design • Has presented to and pushed back on C-suite and VP stakeholders when the data supported it — can hold a credible, data-backed conversation with a skeptical owner, GM, or finance executive about marketing's contribution to lead volume and quality • Expertise in contract negotiation, client retention, and client growth • Proven track record delivering high NPS and retention metrics across a portfolio • Extensive knowledge of owned, earned, and paid marketing channels — content, SEO and local SEO, paid search, paid social, and programmatic • Familiarity with Consumer Services-specific platforms and tools: call tracking and lead-routing platforms, local SEO/listings management tools, CRM systems, and multi-location or franchise marketing platforms • Entrepreneurial spirit — energized by building, not just operating; contributes to product and go-to-market strategy, not just client management • Key Performance Indicators (KPIs) • Primary: Meet or exceed a 60% Expansion-to-Churn Ratio (ETCR) on a trailing 3-month average • Primary: • Secondary Expectations: • 105% net revenue retention (trailing 6-month average) • 100% MRR (Monthly Recurring Revenue) Growth target achievement (set annually) • $200K in monthly service expansion pipeline creation across the division • +90% employee retention rate • Portfolio NPS at or above 8 (trailing 12 months) • Most Important Things (MITs) • Division Business & Team Leadership • New Business & Service Expansion Leadership • Product Quality, AI & Systems Development • Client Portfolio Ownership
Responsibilities
• Own net revenue retention and expansion MRR for the division; treat expansion as the primary commercial lever of the role and own the division's monthly service expansion target • Personally own executive relationships across the top 30–40% of the portfolio by MRR — direct relationship, not delegated • Run monthly, relationship-focused executive check-ins with top-tier accounts and 1x1 check-ins with every priority account • Maintain an accurate, self-owned retention forecast on a weekly basis — accountable for the accuracy of the division's retention data • Track vertical-specific marketing signal such as cost-per-lead, lead-to-booked-appointment or lead-to-sale conversion, and speed-to-lead/call response time, since a breakdown in lead quality or responsiveness shows up in a client's sales pipeline before it shows up in a QBR • Diagnose risk early and install fixes, not just responses; lead or co-lead quarterly plans for the top 10% of the portfolio, weighted toward strategic outcomes over metrics recaps • Partner with Account Directors to build value-based, consultative business cases — expansion should drive value, not be sold • Identify and lead common Consumer Services expansion paths, including local and multi-location paid search/local SEO expansion, call tracking and lead-routing optimization, and cross-sell into adjacent lead-gen offers (e.g., financing programs, service plans, membership offers) • Keep the Salesforce pipeline current and accurate — stages, forecast, and next steps updated weekly • Serve as the frontline for product and vertical innovation, feeding client signal into Power Circuit • Build and evolve vertical-relevant reporting frameworks for Consumer Services, including metrics such as cost-per-lead, lead-to-sale conversion rate, and call/booking quality • Lead or play a key leadership role in final-round pitches for prospective clients where support is needed (e.g. $25k+) • Bring vertical point of view and executive credibility to new business • Partner with Sales to sharpen positioning, collateral, and win rate for the division's go-to-market • Directly manage Account Directors and oversee the Associate Account Director pod that supports them • Coach every direct report to operate as an AI-Native Growth Director, not a task manager — faster diagnosis, more client-facing time, less manual reporting • Evaluate the team on Pulse sentiment, health scores, and expansion weekly — not just activity • Raise the floor on AI adoption — no one on the team operates the old way • Own hiring, staffing, capacity, and career pathing for the division; facilitate DAPs and career progression conversations • Practice radical candor; deliver timely, actionable feedback that accelerates careers • Identify and develop key talent for future Sr. Account Director & Group Director roles • Lead training on vertical-specific and AI-native tools, processes, and strategies • Vibe-codes prototypes to automate repeatable tasks, surface better insights, and test hypotheses quickly • Designs AI workflows for the team — builds the system, not just uses the tools; models AI-forward behavior • Runs Omega and Iris across the full portfolio and acts on the patterns they surface • Decides which AI tools and workflows get adopted, when, and how across the division • Owns division-level AI quality tradeoffs — where AI accelerates output, and where it must never touch client-facing work unreviewed • Builds and evolves Power Circuit solutions specific to the division with AI-assisted research; runs a monthly audit to confirm adoption • Collaborates with the innovation team on enhancements and optimizations that better serve the division's clients • Consulted on the division P&L and accountable for the profitability of the portfolio • Forecast the four pillars — Churn, Service Expansion, New Business, Efficiency — in partnership with the MD and VP • Use the P&L and strategic growth bets to build the business case for headcount and investment; drive efficiency through technology, AI, and process improvement • Own resolution of every escalation in the direct portfolio • Partner with Data Intelligence, Media Planning, and Activation teams to keep strategy and execution connected • Represent Power Digital in market — speaking, content, and client-facing points of view • Become the internal knowledge hub other leaders turn to for vertical and division expertise
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