Constant Contact - Director, MarTech Operations
Requirements
• 7-10+ years of experience in digital marketing operations, ad operations, or technical marketing, with a proven track record of operating at a senior/architect level while remaining hands-on. • Deep Expertise in Paid Media Ad Operations: Comprehensive, hands-on knowledge of tracking mechanisms, SDKs, pixel setups, server-side APIs (Meta CAPI, Google GCLID/CAPI workflows), and Tag Management systems (e.g., Google Tag Manager). • Platform Mastery: Intimate technical knowledge of how major ad networks ingest data (Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager). • Technical Fluency: Comfort reading and writing basic web code (HTML, JavaScript, CSS) as it relates to tag firing and data-layer variables. • Data Literacy: Strong understanding of how CRM data, web analytics (e.g., Google Analytics 4), and paid media data interact. Basic SQL skills for querying audience data is a strong plus. • An Auditor's Mindset: Relentless attention to detail with a passion for finding the "needle in the haystack" when troubleshooting data discrepancies. • Exceptional Communication: The ability to explain complex technical tracking issues to non-technical marketing leaders. • The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave. • Pay Transparency - All Full Time Employees • $158,760—$198,450 USD
Responsibilities
• Tracking Architecture & Implementation (Hands-on-Keys) • Own the Tagging Ecosystem: Act as the primary administrator and architect for Google Tag Manager (GTM). Deploy, test, and maintain all conversion pixels, event tags, and custom tracking scripts across our digital properties. • Master Server-Side Tracking: Lead the implementation and ongoing health of server-to-server APIs to future-proof our tracking against cookie degradation. This includes deep, hands-on work with Meta Conversions API (CAPI), Google Enhanced Conversions, and TikTok Events API. • Offline Conversion Management: Build and maintain the workflows for uploading offline conversion data (e.g., Google GCLID tracking, CRM stage progression) back into ad platforms to train their bidding algorithms on down-funnel success. • Auditing, QA & Troubleshooting • Comprehensive Tracking Audits: Regularly audit our existing ad operations infrastructure. Identify data leaks, double-counting issues, broken tags, or misconfigured SDKs, and execute the fixes. • Pre-Launch Quality Assurance: Establish and enforce a rigorous QA protocol for all new campaigns, landing pages, and website updates to ensure tracking integrity before media dollars are deployed. • Anomaly Detection: Serve as the technical first responder when data discrepancies occur between ad platforms (Google/Meta) and our internal analytics/CRM systems. • Audience Operations & Data Flow • First-Party Data Syncing: Oversee the operational flow of 1st-party data from our CRM/Data Warehouse into paid platforms for dynamic audience creation, retargeting, and lookalike modeling. • Taxonomy & Governance: Define, document, and enforce a strict global UTM taxonomy and naming convention policy to ensure clean downstream analytics. • Cross-Functional Strategy • Bridge Marketing & Engineering: Act as the core translator between the performance marketing team (who needs the data) and the development/engineering teams (who manage the site code), writing clear technical requirements when developer assistance is needed. • Ad-Tech Evaluation: Continuously evaluate the evolving privacy landscape (e.g., iOS updates, cookie deprecation) and recommend technical solutions to maintain measurement accuracy.
Benefits
• We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. • You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities. • A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family • At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues. • Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us. • Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.
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