KnowBe4 - Snr. Manager, Demand Generation (Remote)
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Requirements
• Bachelor’s degree or equivalent work experience. • Experience with B2B marketing in the technology industry; cybersecurity experience is preferred. • Proven experience managing people, specifically within Email or Webinar/Event functions. • Experience handling marketing budgets and forecasting/reporting results. • Experience with Salesforce and marketing automation platforms. • Expert in end-to-end marketing for digital functions. • Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance. • The base pay for this position ranges from $130,000 - $140,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above. • Application deadline: 6/14/2026. This is our good-faith estimate of the date the application window is anticipated to close. KnowBe4 reviews applications on a rolling basis and reserves the right to close the application window early if a qualified candidate for the position is identified.
Responsibilities
• Manage and optimize demand generation channels to achieve company goals for pipeline growth and opportunity creation. • Identify, evaluate, and manage marketing agencies, vendors, and platforms to scale reach and improve lead quality. • Measure program effectiveness using channel and vendor-specific reports, internal dashboards, and CRM data to drive continuous ROI improvement for both global and regional initiatives. • Identify and test new marketing programs, such as paid search, social, and display experiments, to diversify lead sources. • Collaborate closely with the Web and Campaigns teams to ensure a seamless user journey and consistent brand messaging across all touchpoints. • Review and approve promotional content such as webinar abstracts, landing pages, emails, and digital ad copy. • Stay up-to-date with full-funnel digital marketing trends and potential new channels and strategies to keep the organization ahead of the curve. • Provide genuine recommendations as to the hiring, firing, promotion, and discipline of subordinate employees to which the Company gives significant weight
Benefits
• We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses - all in a modern, high-tech, and fun work environment. For more details about our benefits in each office location, please visit www.knowbe4.com/careers/benefits. • Note: An applicant assessment and background check may be part of your hiring procedure. • Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation. • No recruitment agencies, please.
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